Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the identical” as doing optimization and SEO for traditional search. He added, you would like to construct great sites, with great content, to your users.
More details. This got here up within the AI Inside podcast with Jason Howell and Jeff Jarvis interviewing Nick Fox. Jarvis asked if there was any guidance for what publishers should do to optimize for AI search,
Fox responded, “The short answer is no. The short answer is what you’ll have built and the option to optimize to do well in Google’s AI experiences is very similar, I’d say the identical, as how as as learn how to perform well in traditional search. And it really does come all the way down to construct an ideal site, construct great content. The way we put it is construct for users, construct what you’ll wish to read, what you’ll wish to access.”
Here is the video embed, skip to 22 minutes and 5 seconds in:
- This jives with what Danny Sullivan from Google said, that good GEO is good SEO.
- This echoes Google’s Gary Illyes advice from July – that all it is advisable do is normal SEO.
Why we care. Marketers with years of SEO experience needs to be confident: nearly all the talents you developed for traditional SEO are directly transferable to performing well in the brand new AI Search environment.
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