B2C Marketing
Over half of marketers are using the metaverse or considering it | MarTech
Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing...
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Online retail kicks off holiday season with record sales | MarTech
Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports...
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LiveIntent launches Identity Enrichment on Salesforce AppExchange | MarTech
LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match...
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Yahoo and Taboola sign “30-year” exclusive ad agreement | MarTech
Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part...
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November online spending up only 0.1% heading into Black Friday | MarTech
Online shoppers spent $64.59 billion for the first three weeks in November — a 0.1% increase...
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33 World Cup marketing statistics you need to know
The most controversial World Cup ever is underway and expected to be the most-watched sporting event...
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SponsorPulse expands data-driven sponsorships for brands
Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North...
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Why we care about B2C marketing: A guide for marketers
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends...
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How to use AI and machine learning to boost marketing data management
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML)...
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Web3 content and capabilities from an agency’s perspective
Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3...
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