B2C Marketing
6 email metrics to help reach marketing goals and make business decisions
Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a...
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6 data collection tactics for marketing in the cookieless future
The end of the third-party cookie doesn’t have to be the end of getting good, useful...
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Webinar: Deliver consistent customer experiences and deeper engagement
Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly...
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Cirque du Soleil spotlights its digital strategy
Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive,...
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Manifesto for the makers of the metaverse
We all have a part to play in the making of the metaverse. In its purest...
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4 common problems marketers and data analysts can solve together
Marketers and data analysts see the world in very different ways. Because they are often working...
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Lowe’s and Yahoo team up for retail media partnership
Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network....
Read moreHow to ID and organize data with a new CDP
When implementing a new CDP, companies need a practical plan to identify and organize the data...
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4 critical platforms to support customer journey orchestration: Getting started on CJO
This is the third article in a three-part series. In case you missed them, part 1...
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How to build customer profiles using a CDP
Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s...
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