Marketing
Amazon makes key hire to lead Prime Video’s advertising expansion
Amazon has hired a former Disney executive to spearhead its efforts to introduce ads to Prime...
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$221 billion adds up to a record online holiday season
Consumers spent $220.1 billion online throughout the recent holiday season, up $10.4 billion on the previous...
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Peloton brings fitness classes to TikTok in bigger push for Gen Z
Peloton will develop custom content for TikTok as a part of a latest agreement with the...
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Snap names Samba TV measurement partner in pitch to entertainment advertisers
Snap has named data and measurement provider Samba TV as a preferred measurement partner to...
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Planet Fitness busts gym barriers with help from Megan Thee Stallion
Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a latest campaign meant to...
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Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands
The Coca-Cola Company is hoping to start the yr strong with creative that connects the dots...
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Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary
Mtn Dew will run the primary Super Bowl ad in support of Baja Blast to rejoice...
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Do People Trust Google When They are Making Purchases?
Suppose you are within the technique of establishing a web-based store. There is one thing you...
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2024 Predictions: Ecommerce and retail
In the 12 months ahead, marketers might be trying to expand the channels and ordering methods...
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Why Brands Should Embrace Sustainability Discourse, Regardless of Credentials
In today’s consumer landscape, where values play a more significant role than ever before, there’s a...
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