Marketing
Retailers feel there are too many channels to effectively sell through
Online shopping has never been more convenient for consumers, who've access to a plethora of channels...
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Nielsen’s national TV ratings gets accreditation back after 19-month suspension | MarTech
The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension....
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Ryan Phelan: Spotlight on the expert | MarTech
In this latest series, we dig deeper into the stories of our expert contributors. This interview...
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Wingstop names 72andSunny creative AOR to grow brand awareness
Wingstop has named Stagwell’s 72andSunny its creative agency of record (AOR), concluding a review process that...
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Acura’s anime racing series returns with new episodes
Acura’s anime series “Chiaki’s Journey” debuted its second season on the Acura Grand Prix of Long...
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Reddit signs 3 independent agencies as it scales ad biz
Horizon Media, PMG, and Wpromote have signed on as official independent agency partners with Reddit, in...
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D2C beauty shoppers are split between low prices and scarcity | MarTech
A majority of online beauty shoppers will wait for lower prices and risk items going out...
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How to Speed up the Hiring Process
Depending on individual contracts, most employees in the United States give two weeks’ notice before leaving...
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Campaign Trail: Mugler shoots for the stars with Hunter Schafer
Campaign Trail is our evaluation of a few of the best latest creative efforts from the...
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A Beginner’s Guide to Optimize Your Website Customer Journey to Get Better Sales
A customer journey map is a visible representation of the trail a visitor takes in your...
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