Marketing
CMO survey shows marketers struggle with data analysis
A survey by a UK public relations company shows despite the vast majority of CMOs using...
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Australia moves to restrict social media access for children
Australia will soon block children under 16 from using most major social media sites, and the...
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Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity
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Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’
Gatorade is bringing back a retro campaign concept, but with creative elements revamped to suit the...
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WPP losses intensify as hopes turn to AI ‘golden age’ for marketing
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IAB maps best practices for performance-driven CTV ads
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Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains
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Provus AI – an agentic AI for services quoting
Provus Inc, an AI-powered services estimation, pricing, and quoting solutions provider, has revealed its first-of-a-kind agentic...
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Target brings back ‘Hot Santa,’ adds new characters to holiday push
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Influencer ethics in marketing: China, Spain, and RoW
In China, platforms resembling Douyin, Bilibili, and Weibo must now confirm influencer credentials and require disclosure...
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