Marketing
Tubi targets upfronts attendees with satirical short films
Tubi, Fox Corporation’s ad-support video-on-demand (AVOD) service, launched "The Call to Action: A Film Series for...
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WPP CEO praises AI, GroupM success in positive Q1 results
WPP reported an 11.9% increase in overall revenue and a 4.9% increase in like-for-like revenues for...
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IPG revenue slides on weakness in tech sector, digital specialists
Interpublic Group of Companies (IPG) saw net revenue down 2.3% year-over-year in the primary quarter to...
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Meta says AI is improving ad efficiency as revenue growth returns
Meta Platform’s revenue grew in the primary quarter, based on an earnings release. The news suggests...
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Crafting Your Identity: A Comprehensive Guide to Building a Strong Personal Brand
As the digital landscape evolves, businesses and types recognize the importance of private branding. Establishing a...
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Google ad revenue slides again as platform’s dominance is challenged
Google’s promoting revenue shrunk for the second consecutive quarter, reflecting a sustained slowdown on YouTube and...
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How to Boost Your Digital Marketing Agency’s Growth in 2023
Here’s the reality: Starting a digital agency is simple, but running it and turning it right...
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Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial
The metaverse goes full glam this summer with the first-ever Metaverse Beauty Week, a five-day festival...
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Coke says increased digital focus is driving a difference with consumers
The Coca-Cola Company called out a growing reliance on digital marketing initiatives to attach with consumers...
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NFL makes Horizon global AOR for its media business
The National Football League has named Horizon Media as its global agency of record for strategy,...
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