Marketing

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM)...

WPP reported revenues increased 12.7% for a total of $17.3 billion (14.4 billion British pounds) during...

51 ads shown 46 unique advertisers $7M price per 30-second ad 8% ad prices increase from...

The Trade Desk reported fourth-quarter revenue increased 24% year-over-year to reach $491 million, per an earnings...

Marketers are showing limited optimism about the year ahead, with three in 10 of those surveyed...

Instagram is sunsetting live shopping on March 16, according to a post on its website. The...

NEW YORK — For several years, NBCUniversal (NBCU) has embraced the role of pathfinder for media...

Providing feedback to creative agencies can be a tricky process, but it is an essential part...

Molson Coors made a splashy return to the Super Bowl earlier this month, relishing the lift...

DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a...