Marketing
How to unify customer data using tools you already have
Personalization is not any longer optional. Customers expect a seamless, relevant experience at every touchpoint. For...
Read more
In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’
Listen to the article 6 min This audio is auto-generated. Please tell us if you've got...
Read more
OpenAI expands ChatGPT into an app platform — and a new channel for marketers
By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that...
Read more
Why brands should stand firm on their values despite the fear of backlash
Listen to the article 8 min This audio is auto-generated. Please tell us if you could...
Read more
Invalid traffic detection gets smarter with HUMAN’s Page Intelligence
HUMAN Security launched Page Intelligence today, a brand new capability in its Advertising Protection suite designed...
Read more
Huge expands AI creative capabilities with Both&Yes acquisition
Listen to the article 2 min This audio is auto-generated. Please tell us if you've gotten...
Read more
What branding is and why it’s crucial for modern companies – Marketing Tech News
Branding is how an organization shares its values, connects with an audience and distinguishes itself from...
Read moreU.S. online holiday shopping expected to hit a record $253 billion
U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to...
Read more
Advertisers in APAC are moving beyond Google and Meta
Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that...
Read more
Cracker Barrel sacks brand consultancy, shuffles leadership
Listen to the article 3 min This audio is auto-generated. Please tell us if you will...
Read more
