Marketing
Oreo transforms crosswalks into cookies to spur impulse purchases
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How Kellanova uses AI to predict creative performance and drive KPIs
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AB InBev teams with Netflix for co-branded campaigns around live events
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How Lee’s new brand platform reasserts its denim authority
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Your holiday marketing playbook must put sincerity before sales
Specific holidays might be great opportunities to emphasise your brand’s values or offer your audience special...
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Campaign Trail: Lego transforms Tom Holland to celebrate creativity
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iOS 26: Apple’s SMS update could hurt engagement
Apple’s annual iOS release at all times sends CRM teams scrambling. Sometimes (see: iOS 15 and...
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Why chasing shiny CDP features leaves marketers feeling like imposters
Walk down any beach in summer and also you’ll see them. Children bent over within the...
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YouTube simplifies brand, creator partnerships with new solutions
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GrowthLoop wants to help retailers capture more retail media dollars
Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching an answer...
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