Marketing
Macy’s partners with Amazon for retail ads ahead of holiday season
Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to buy...
Read more
CarMax ditches longtime tagline, repositions brand around omnichannel
CarMax unveiled a brand new brand positioning and tagline because it doubles down on omnichannel retail...
Read more
Circana acquires Nielsen MMM to grow measurement capabilities
Data analytics company Circana has accomplished its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the...
Read moreHow to keep emails from getting lost in the holiday inbox surge
As marketers working in retail gear up for his or her most vital time of 12...
Read more
AI in marketing and sales outpaces training, survey finds
Marketing and sales teams have been among the many first to place AI to work. From...
Read more
Walmart’s booming ad business provides ‘flexibility’ amid tariff impact
Walmart’s retail media engine kept humming at a powerful clip last quarter in the newest sign...
Read moreOne-third of consumers turn to AI when shopping
MarTechCharts often highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for...
Read moreReady to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn latest users into loyal fans? Join...
Read more
DoorDash boosts college football marketing with seasonal rewards, events
DoorDash on Thursday (Aug. 21) launched a campaign meant to advertise a brand new rewards...
Read more
Klaviyo acquires Gatsby to improve social commerce insight
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social...
Read more
Latest Articles
