Marketing
How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
Alaska Airlines and consultancy Adswerve have found a projected increase of addressable promoting revenue that might...
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5 Best Practices to Create Cross-Channel Marketing Reports for Clients
I’ve talked with lots of of promoting agency leaders and specialists prior to now 10 years...
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Marketing AI vs human creativity: Audio Network’s strategy for video
Three seconds. That’s all you get before viewers scroll past your content into digital oblivion. While...
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Google Ads rolls out AI Max search match type
AI Max now appears as a definite search match type in reporting dashboards, giving marketers a...
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Will AI ‘completely rewire’ loyalty programs?
A growing variety of brands are using AI to enhance customer experience with loyalty programs and...
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Coke brings personalized touch to Disney ‘Star Wars’ collaboration
Coca-Cola is extending its partnership with Disney via ads, collectible bottles and augmented reality (AR) activations...
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Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced
Cannes Lions has withdrawn the Creative Data Lions Grand Prix winner, “Efficient Way to Pay”...
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IAB standardizes gaming campaign measurement with new framework
The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework...
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DoorDash parodies horror classics in pitch to budget-crunched parents
DoorDash is working with a pair of horror movie icons from the ‘90s and early 2000s...
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Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
Vital Farms, the pasture-raised egg brand, announced a sponsorship and custom ad spot in partnership...
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