Marketing
Google adds retail media data to YouTube ads, beefing up pitch to brands
NEW YORK — Google promoting is getting an even bigger injection of retail media data, the...
Read more
5 years of media evolution provide few answers to brands’ chaotic 2025
As brands enter the thick of the annual season for brokering promoting commitments, also referred to...
Read more
Brands’ appetite wanes for creative risk-taking, per Lions research
Only 13% of name marketers and creatives view their corporations as “risk-friendly” in the case of...
Read more
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Over the next few weeks, marketers will learn what’s coming down the pike in video promoting...
Read more
Circana hires Kroger retail media exec for newly created role
Circana announced Thursday the appointment of Cara Pratt as president of world retail and media, a...
Read more
How should marketers market to consumers under stress?
In MarTech’s “MarTechBot explains all of it” feature, we pose an issue about marketing to our...
Read more
Amazon’s booming ad business faces dynamic challenge from tariffs
Amazon’s revenue generated from promoting rose 19% yr over yr to $13.92 billion in Q1, in...
Read more
Marketers could have saved Target and Southwest from themselves
Marketers understand something that nobody else in business seems to get: Everything is marketing. Operating procedures,...
Read more
Publicis acquires Adopt to strengthen connection to sports culture
Publicis Groupe has acquired the four-year-old sports and culture agency Adopt, according to a press release....
Read more
Sephora stakes its claim in skin care with multichannel campaign
Sephora is asserting itself as a top skin care destination with a brand new campaign...
Read more
Latest Articles
