Marketing
DMWF Highlight: Why video-first social intelligence is the new standard for authenticity
Marketing is walking right into a quiet trap: synthetic the whole lot. Generative tools are flooding...
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AI shifts from feature to brand story at Samsung
AI is starting to shape how brands promote themselves, not only how they construct products. At...
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Unilever adjusts marketing to respond faster to consumer trends
The pace of marketing is starting to look less like a hard and fast calendar and...
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Why AI personalization comes with strict limits
Consumers are still concerned about privacy, but they're getting more comfortable trading data for higher product...
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Walmart says ChatGPT checkout converted 3x worse than its own website
Walmart just ran a real-world test of agentic commerce, and the outcomes weren’t encouraging. Purchases accomplished...
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Why confidence, not performance, is shaping media spend
{ "@context": "https://schema.org", "@type": "EvaluationNewsArticle", "headline": "Why confidence, not performance, is shaping media spend", "description": "Despite...
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Conversational keywords as the foundation of generative engine optimisation
For a moment, picture a small business owner attempting to improve their website traffic. Just a...
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SYBO deepens Poki partnership as Subway Surfers reaches 100m players globally
SYBO’s repeated alternative of Poki showcases a solid foundation in developer support. The website handles distribution,...
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AI in the comparison and purchase process: Report
According to a December 2025 report by PYMNTS Intelligence, “How AI Becomes the Place Consumers Start...
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Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms
Many luxury brands built their image through print ads and seasonal campaigns planned months upfront. Burberry’s...
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