Marketing
What today’s consumers expect — and how marketers should respond by Digital Marketing Depot
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions...
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Why ignoring consumers’ AI concerns is a costly mistake
Marketers love AI, but consumers … not a lot. That’s the broad takeaway from our review...
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How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
Nature's Sunshine was founded greater than 50 years ago and was a pioneer in the herbal...
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Publicis integrates Adobe’s generative AI to scale up personalized content
Publicis Groupe and Adobe today (March 18) expanded their global strategic partnership and can directly integrate...
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Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
Coca-Cola Zero Sugar is tapping into March Madness hype with a brand new campaign that...
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Macy’s cracks into scripted TV as brand, entertainment converge
Macy’s has acquired the exclusive choice to develop a best-selling nonfiction book in regards to the...
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Publicis’ Coke media account win could be landing at just the right time
The Coca-Cola Company has moved its media and data business in North America from WPP to...
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More consumers using genAI tools to research purchases: Adobe
Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S....
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Wonder bets on retail media with Tastemade acquisition
Wonder, which operates delivery-first restaurants and is parent to Blue Apron and Grubhub, has acquired content...
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How B2B and B2C brands adopt genAI — same tech, different strategies
Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C...
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