Marketing
Publicis acquires Lotame to fortify data-driven marketing position
Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of...
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Why Your Agency Needs To Be Monitoring PPC Benchmarks?
PPC results don’t exist in a vacuum. What looks like strong performance in a single industry...
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How Walmart Connect is growing the ‘connective tissue’ of retail media
Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching...
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7 barriers advertisers need to overcome to grow CTV
Connected TV has the broad reach for brand constructing and the targeting capabilities for performance marketing,...
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5 Oscars advertisers unite for multi-ad ode to stunt work
During the Oscars broadcast Sunday, five advertisers united to pay tribute to Hollywood stunt performers, the biggest...
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Saucony celebrates intersection of running and culture for global ads
Running brand Saucony today (March 4) launched a global campaign celebrating its heritage and the...
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Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement
Lay’s is activating around soccer competitions the UEFA Champions League (UCL) and the UEFA Women’s Champions...
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WPP strikes cautious note as macroeconomic uncertainty intensifies
WPP saw like-for-like revenue less pass-through costs, an indicator of organic agency growth, decline 1% yr...
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R/GA goes indie, pivots to ‘recent age’ marked by AI, consolidation
Interpublic Group (IPG) sold creative innovation company R/GA to private equity firm Truelink Capital, per a...
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Disney, Paramount link with VideoAmp’s new cross-screen planning tool
Media measurement company VideoAmp has unveiled VXP, a tool designed to assist marketers reach and track...
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