Marketing
Aquila shares progress report as it works to fix cross-media measurement
Aquila, established last yr by the Association of National Advertisers (ANA), offered its first major progress report...
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Adobe’s latest integration shows a path forward for cookieless campaigns
European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per...
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Global ad spending expectations sink on trade war uncertainty: WARC
Global ad spending expectations for this 12 months and next have been slashed by $19.8 billion...
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Twix ditches left-right divide for new brand position around unity
Twix is adopting a brand position centered on unity after years of selling its twinned chocolate...
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How to Surface Actionable Insights Fast for Marketing Client Meetings?
What your clients want is clarity. They need to know what’s working, what’s not, and what...
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State of the Stack 2025: Homegrown martech surges as AI accelerates development
Thanks to AI, marketers are using more tools than ever, and more are homegrown, in line...
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IAB: AI adoption for campaigns lags amid data, transparency concerns
Only 30% of agencies, brands and publishers have fully integrated artificial intelligence (AI) across their media...
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Are naming rights deals worth the investment for big brands?
In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...
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As retail evolves, so too do physical stores and retail tech
The retail sector continues to evolve to develop into more digital, social and connected, a brand...
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Estée Lauder dupes beauty sleep with Kristen Bell for global campaign
Estée Lauder on Monday (March 24) launched a global campaign, “Beauty Sleep Dupe,” that stars...
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