Marketing
Nielsen’s latest MRC accreditation returns it to measurement pole position
Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media...
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Cheetos continues to embrace ‘Other Hand’ imperfection with custom font
Cheetos is extending its “Other Hand” marketing campaign with a custom font timed to National Handwriting...
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Meta ad spend up 15% last quarter as TikTok sees sharp drop
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future...
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Change is the only thing you possibly can depend on in digital marketing. Banner ads and...
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Netflix’s next phase of advertising growth hinges on in-house ad tech
Netflix executives are positioning 2025 because the 12 months when the streamer’s advertising ambitions enter the...
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T-Mobile grows ads business with $600M Vistar Media acquisition
T-Mobile has entered an agreement to amass digital-out-of-home media company Vistar Media for about $600...
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Kantar Media sold for $1B amid measurement landscape upheaval
Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for roughly $1...
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Story-driven marketing campaigns: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Mastering Customer Journeys with Marketing Funnel Analytics: A Comprehensive Guide
Every marketing campaign goals to maintain customers engaged enough to convert. But how are you going...
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Microsoft Clarity launches Google Ads integration
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad...
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