Marketing
WPP, Universal Music Group partner to deepen brands’ access to music culture
Universal Music Group (UMG) has partnered with WPP to give the agency network’s clients deeper access...
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Annual Business Planning Checklist for Digital Agencies
Planning for success shouldn’t feel like guesswork. A solid annual marketing strategy keeps your digital agency...
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Top Digital Marketing Agencies in Florida: Complete 2025 Guide
As marketers and related businesses know, Florida has quickly turn into a hotspot for digital marketing,...
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5 Strategies To Land More Ecommerce Clients in 2025
A flashy portfolio isn’t going to chop it on the subject of gaining more ecommerce clients....
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Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Netflix has partnered with Mastercard as the streamer enacts a more ambitious strategy around in-person experiences...
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Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content into connected TV (CTV)...
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3 Ways Video Production Teams Are Using AI to Streamline Workflows
Artificial intelligence (AI) is crashing into the world of video production with just as much buzz...
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How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Marketers are still processing the news that Omnicom Group will acquire Interpubic Group of Companies (IPG),...
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Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for...
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Will TikTok be banned in the US? What the 2025 deadline means
After TikTok lost its legal battle to strike down a law that may lead to its...
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