Marketing

When measuring the impact of creatives, marketers typically depend on circumstantial evidence. Brand awareness and sales...

Omnicom Group is acquiring Interpublic Group of Companies (IPG), according to a press release. The combination...

  Interpublic Group acquired e-commerce retail analytics company Intelligence Node to complement the audience data and...

Today’s consumers increasingly demand highly targeted, personalized interactions with brands whatever the channels they use. That’s...

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large firms. In fact, it’s...

Ad-tech company Mediaocean unveiled a brand new certified service partner (CSP) program, with launch partners including...

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns...

Dodge is trumpeting the arrival of its first all-electric vehicle, the Dodge Charger Daytona, with a...

Zevia is taking a swipe at rival Coca-Cola because the better-for-you soda brand ramps up its...

Organizations that need to stay on top of a competitive game have to have interaction in...