Marketing
New Balance Marketing Strategy That Redefined Sneakers
After its biggest ad, “worn by supermodels in London and dads in Ohio,” New Balance has...
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Picking a marketing performance management platform: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The Trade Desk’s Q3 revenues totaled $628 million, up 27% from the identical period last 12...
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Why generational stereotypes are failing marketers and how to move past labels
We’ve all seen it: marketing articles, research reports and social media posts that try to capture...
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DoorDash puts a fresh spin on family meals for Hispanic GenZers
DoorDash today (Nov. 11) launched a multicultural campaign titled “Hay DoorDash En La Casa,” per...
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DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live...
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Branding phone calls improves customer trust
Digital channels offer convenience for consumers in search of help make a purchase order. But sometimes...
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Amazon’s holiday campaign spotlights classic song, acts of kindness
Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on...
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How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
While direct-to-consumer (DTC) isn't any longer seen because the marketing panacea it once was — especially...
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Nielsen gets shot in the arm from MRC’s livestream accreditation
The Media Rating Council has granted accreditation to Nielsen’s approach to integrating first-party livestreaming data into...
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