Marketing
Zeta stock rebounds after detailed report rebuttal
Zeta Global’s stock price jumped 15% yesterday as the corporate issued a detailed rebuttal to a...
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Mediaocean acquires Innovid to sharpen focus on creative, CTV
Mediaocean has acquired Innovid, with plans to merge the ad-tech firm with its Flashtalking unit to...
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Google reshapes in-store shopping with AI-powered comparisons
Google is introducing latest shopping features that transform how consumers discover and compare products in-store and...
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Trade Desk tries to shake up streaming TV with content-agnostic strategy
The Trade Desk unveiled a brand new smart TV operating system (OS) called Ventura that goals...
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How Kleenex’s new visual identity serves as a platform for storytelling
Kleenex keeps company among the many rare brands — like Band-Aid, Tupperware and Thermos — whose...
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Top 9 Digital Marketing Agencies in California for 2024
From the tech-savvy streets of San Francisco to the creative hubs of Los Angeles and the...
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DOJ seeks sale of Chrome in Google antitrust case
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust...
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TikTok launches AI video generation tool for marketers
TikTok desires to help brands make content for the platform with its recent AI tool, Symphony...
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Viant seeks CTV edge with IRIS.TV acquisition
Programmatic ad company Viant Technology has acquired connected TV content data platform IRIS.TV, the businesses announced....
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MediaSense acquires R3 to expand global footprint, service capabilities
MediaSense, the independent U.K.-based media advisor, has acquired consultant R3 to expand its global footprint and...
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