Marketing

  Interpublic Group acquired e-commerce retail analytics company Intelligence Node to complement the audience data and...

Today’s consumers increasingly demand highly targeted, personalized interactions with brands whatever the channels they use. That’s...

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large firms. In fact, it’s...

Ad-tech company Mediaocean unveiled a brand new certified service partner (CSP) program, with launch partners including...

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns...

Dodge is trumpeting the arrival of its first all-electric vehicle, the Dodge Charger Daytona, with a...

Zevia is taking a swipe at rival Coca-Cola because the better-for-you soda brand ramps up its...

Organizations that need to stay on top of a competitive game have to have interaction in...

The hype around artificial intelligence could also be heading into the “trough of disillusionment,” as Gartner...

Taco Bell is installing camera stations at select drive-thru locations, teasing that customers who stop to...