ariMarketing News
Sunday, July 13, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines

December 17, 2024
in Video Marketing
107 3
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Wonderful Halos, the seedless mandarin brand, launched its first national integrated marketing campaign in five years on Monday, per details shared with Marketing Dive.
  • “Hands Off My Halos” features two commercials that poke fun on the lengths kids will go to if their parents take from their Halos stash. The campaign will air on Amazon Prime, Disney+, Hulu and Peacock.
  • The effort will extend to social media, out-of-home, experiential events, brand partnerships and the marketer’s in-store displays. The effort arrives because the brand, owned by The Wonderful Company, steps up its marketing, including through a recently launched TikTok campaign.

Wonderful Halos is showcasing the good lengths children will go to maintain the seedless mandarins for themselves with its playful “Hands Off My Halos” campaign, an effort that marks the brand’s first integrated campaign in half a decade. The campaign spotlights the favor held for Wonderful Halos by each parents and their children, a move that would help the brand grow loyalty with younger and older audiences alike.

Central to the hassle are two commercials. The first, “IRS,” begins with a mother apologizing for taking the last Halo before her daughter accepts her apology and offers condolences of her own for ratting her mother out to the IRS. A second ad, “Braking Bad,” a homophone play on the show with the identical name, sees a father apologize to his son for taking the last Halo, only to find that the boy got even along with his dad by cutting his brake lines.

The spots, which is able to run across platforms like Hulu and Peacock, could help Wonderful Halos attract younger parents who usually tend to prefer streaming over linear TV. The campaign’s extension beyond the tv could also introduce the brand to a wider audience. Additionally, the hassle arrives amid the colder months, which could see parents reaching for more vitamin C-packed foods like citrus fruits as they assist combat colds.

The campaign was handled internally by parent The Wonderful Company’s in-house creative team, Wonderful Agency, led by Chief Creative Officer Bobby Pearce. The move arrives because the brand steps up its marketing, including with the recent launch of what it bills as its largest-ever TikTok campaign, which places a give attention to its social media mascot, Hal the Halo.

Before its most up-to-date campaign, Wonderful Halos in 2019 launched a multimillion-dollar integrated campaign, “The Checks-All-The-Boxes Box,” that encouraged parents to decide on the brand while they’re on snack duty.

The Wonderful Company is a privately held $6 billion global company that owns other brands including Wonderful Pistachios, Fiji Water, Pom Wonderful and Teleflora. In August, Wonderful Pistachios launched an out-of-home campaign that included nearly 80 automobile wraps on Uber and Lyft vehicles to assist promote the brand’s travel-sized No Shells product line. Timed to Valentine’s Day, Teleflora this 12 months launched a “Believe in Love” campaign, which included a documentary-style video featuring real couples discussing their relationship perceptions.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

The Free Mockups Guide to Create the Absolute Best Picture

Next Post

Top 15 SEO Agencies in the World for Organic Growth Strategies in 2025

Related Posts

‘Superman’ takes over Roku with first-to-market search integrations
Video Marketing

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
Video Marketing

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

July 8, 2025
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
Video Marketing

Coke brings personalized touch to Disney ‘Star Wars’ collaboration

July 1, 2025
DoorDash parodies horror classics in pitch to budget-crunched parents
Video Marketing

DoorDash parodies horror classics in pitch to budget-crunched parents

June 27, 2025
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
Video Marketing

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

June 26, 2025
Blue Moon slices into comedy for first celebrity partnership
Video Marketing

Blue Moon slices into comedy for first celebrity partnership

June 26, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.