Marketing
Viant seeks CTV edge with IRIS.TV acquisition
Programmatic ad company Viant Technology has acquired connected TV content data platform IRIS.TV, the businesses announced....
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MediaSense acquires R3 to expand global footprint, service capabilities
MediaSense, the independent U.K.-based media advisor, has acquired consultant R3 to expand its global footprint and...
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Zeta to address financial accusations after stock price drops 34%
Zeta Global announced it should hold a video call on Wednesday to address accusations that caused...
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Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who...
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Kroger plans Shop the Scene experience on Hulu for holiday campaign
Kroger is focusing on the power of togetherness for a digital-focused holiday campaign, in accordance with...
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Sinch introduces RCS features in Customer Dashboard
Mobile experience company Sinch announced RCS features are actually available in the Sinch Customer Dashboard, allowing...
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Consumers are underwhelmed by AI experiences
Many consumers just aren’t that into AI-powered experiences. Only 29% imagine that such experiences have met...
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FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships
Netflix has sold out of obtainable in-game inventory for its live broadcast of two NFL Christmas...
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New Balance Marketing Strategy That Redefined Sneakers
After its biggest ad, “worn by supermodels in London and dads in Ohio,” New Balance has...
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Picking a marketing performance management platform: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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