Marketing
61% of marketers still relying on third-party data
Some 61% of digital marketers are still using third-party data, in line with Salesforce’s latest State...
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Hoka’s latest avian-themed ads look to shore up favor among runners
Hoka is ramping up its avian-themed marketing targeted at runners with a latest global ad campaign...
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Meta’s potential news blackout in Australia: What it means for the Industry and beyond – Marketing Tech News
Meta has turned the screws in one more battle between big tech and traditional media, warning...
Read moreEU says Meta ad model violates Digital Markets Act
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay...
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Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets
Burt’s Bees, a brand known for its lip care products, is trying to drive awareness for...
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GroupM taps McDonald’s CX maven to lead Wavemaker US
GroupM has appointed Alycia Mason as CEO of its Wavemaker U.S. agency, effective at the tip...
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Thinking About Digitalization in Manufacturing? Here Are the Key Questions You Need to Ask
Where to start? That’s all the time the hardest a part of taking over any recent...
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Importance of User-Generated Content in Tourism Marketing and How to Implement It
In today’s digital landscape, no company can survive without a web based presence. As customers shift...
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Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’
Pure Leaf Iced Tea has teamed with actress Lindsay Lohan for a “Tea Break” campaign encouraging...
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Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
Toyota has unveiled a short film, titled “Getaway Driver,” as a part of the automaker’s...
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