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Home Marketing B2C Marketing

Google Ads hit by major reporting glitch, exposing competitor data

August 5, 2024
in B2C Marketing
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Google Ads is experiencing a big outage affecting multiple reporting tools and product management features.

Why we care. This outage impacts advertisers’ ability to administer campaigns and access critical performance data.

Details:

  • Down: Report Editor, Dashboards, Saved Reports in web interface.
  • Affected: Products, Product Groups, Listing Groups pages across the net, API, and Google Ads Editor.
  • Data breach: Unrelated item IDs, product titles, and Merchant Centre information visible to competitors.

Between the lines. This glitch raises serious privacy concerns, as advertisers can potentially discover direct competitors by searching exposed product titles.

What they’re saying. Google Ads Liaison, Ginny Marvin acknowledged the difficulty on X, and is “actively looking into” it. Yesterday, in her most up-to-date post, Marvin said Google was still working to revive Report Editor and the Products tab.

What to observe. How quickly Google resolves the outage and addresses the data exposure and potential fallout from the privacy breach.

Dig deeper: How to place marketing data into meaningful context

First seen: UK promoting agency, Bidnamic reported a severe data breach on LinkedIn between July 30-31, 2024, with advertisers seeing competitors’ sensitive information of their accounts.

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Bottom line. Advertisers should exercise caution when accessing their Google Ads accounts and avoid acting on any data until Google confirms the difficulty is resolved.

The post Google Ads hit by major reporting glitch, exposing competitor data appeared first on MarTech.

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