Sales Conversion

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have...

According to Dell, data is the new crude oil of modern society. It’s mined, it’s processed,...

Marketers have access to more data than they need. Your time on this page has already...

Investing in data lets you make strategic business decisions based on insights rather than instinct or...

When should you use bandit tests, and when is A/B/n testing best? Though there are some...

Despite rising ad cost fears during the pandemic, the ad industry is experiencing an unprecedented boom....

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025, making up around...

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased...

TikTok has evolved from a platform known for viral dance moves to a place of rapid...

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you...