ariMarketing News
Thursday, July 10, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

PepsiCo bridges snacks and beverages for shared holiday ad

November 22, 2022
in Social Media
109 1
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

 

  • Frito-Lay unveiled this year’s iteration of its “Share More Joy” holiday campaign that for the first time sees a collaboration between itself and the PepsiCo Beverages division for a national holiday commercial, according to a press release. 
  • The 60-second spot “Melt” highlights Frito-Lay and PepsiCo Beverages products. The effort includes a digital Holiday Village with interactive destinations where users can shop, use a Snapchat augmented reality filter, find recipes and donate to Toys for Tots.
  • Visitors to a PepsiCo Beverages landing page can apply for the chance to receive up to $500 in Visa gift cards through Dec. 26. The holiday push sees an emphasis on shared experiences, a popular theme this season following several years of pandemic restrictions. 

 

Frito-Lay’s “Share More Joy” holiday campaign this year sees the snacks marketer leaning into themes of togetherness and comes as many shoppers are looking for fun experiences over gifts in a behavior described by some as a season of “revenge living.” The campaign follows a recent PepsiCo earnings reports indicating that Frito-Lay sales volume is down while revenue is up due to higher prices. PepsiCo beverages saw increases in both revenue and volume during the same period. 

Key to the campaign is a minute-long spot, “Melt,” that features a mix of animation and real-life footage. In the spot, a group of snowpeople plan a strategy to sneak inside a house in pursuit of Frito-Lay and PepsiCo Beverages products, like Lay’s Classic, Doritos, Pepsi Zero Sugar and Mtn Dew. One snowman cuts it close, nearly clashing with a group of friends walking in the front door, but successfully escapes in time, only losing a nose, which is replaced with a single Doritos chip. The spot was created by PepsiCo’s in-house content studio.

Along with the spot is a virtual, Frito-Lay-themed Holiday Village that features four spots users can explore. At the Holiday Shop, users can shop a series of branded merchandise like a Doritos sled, a Cheetos body pillow or a Ruffles scarf. The Holiday Kitchen includes a handful of recipes that integrate Frito-Lay products, like a Cheetos Flamin’ Hot Bacon Ranch Cheese Ball and Rold Gold Mini Holiday Cheese Balls. A third virtual spot, the Portrait Studio, offers a QR code that users can scan on their phones to open Snapchat and use an AR try-on filter to virtually test out branded merchandise, an activation several brands have gone for in pursuit of experience-driven marketing.

The fourth spot, The Giving Tree, is located in the center of the Holiday Village and redirects users to a donation page to contribute to nonprofit Toys for Tots. Frito-Lay also committed to donating $500,000 to help support the effort. Timed to the holiday season, the brand also unveiled a slew of offerings, like Lay’s Sweet & Salty Dipped Clusters and Cheetos Snowflakes, which are available at retailers nationwide and on the Holiday Shop. 

Finally, an effort by PepsiCo Beverages that launched at the end of October will continue to run through the holidays, ending the day following Christmas and awarding 2,000 consumers who submit a code found on select PepsiCo products along with basic info like their email address with up to $500 in Visa gift cards. 

This year’s “Share More Joy” campaign follows a similar effort last year that featured The Tonight Show host Jimmy Fallon, who sang a snack-themed version of “It’s The Most Wonderful Time of the Year” for a campaign spot. The brand last year also offered its Holiday Shop and pledged support for Toys for Tots.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Budweiser Responds to World Cup Alcohol Ban With Cheeky Photo

Next Post

How Your Brand Can Thrive Online With Diversified Content

Related Posts

Unilever debuts AI-driven design unit to wean brands off TV-first model
Social Media

Unilever debuts AI-driven design unit to wean brands off TV-first model

July 7, 2025
Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies
Social Media

Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

July 7, 2025
DoubleVerify, IAS develop attention measurement solutions for Snap
Social Media

DoubleVerify, IAS develop attention measurement solutions for Snap

July 2, 2025
JCPenney does wedding season on a budget amid turnaround
Social Media

JCPenney does wedding season on a budget amid turnaround

June 30, 2025
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
Social Media

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search
Social Media

Sociable: Pinterest shares tips for aligning Pin listings with visual search

June 26, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025
How State Farm is stepping up its gaming-focused reality series

How State Farm is stepping up its gaming-focused reality series

July 9, 2025
How CMOs tackled challenges in H1 2025 — and what they must do next

How CMOs tackled challenges in H1 2025 — and what they must do next

July 8, 2025
7 successful marketing campaigns that met 2025’s chaos with determination

7 successful marketing campaigns that met 2025’s chaos with determination

July 8, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.