ariMarketing News
Tuesday, July 15, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Sociable: Breaking down Meta-Amazon deal to ease shopping on Facebook and IG

November 13, 2023
in Social Media
107 4
A A
0
21
SHARES
696
VIEWS
Share on FacebookShare on Twitter

“Sociable” is the newest commentary on necessary social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.

There was a bit of dialogue late this week a couple of recent arrangement between Amazon and Meta, which is able to enable Facebook and IG users to purchase Amazon products in-stream.

As you’ll be able to see on this sequence (posted by Maurice Rahmey on Threads), the brand new Amazon/Instagram integration, in this instance, will enable Instagram users to connect their IG and Amazon account, facilitating one-click purchases without leaving Instagram.

As explained by Amazon:

“For the primary time, customers will have the ability to shop Amazon’s Facebook and Instagram ads and take a look at with Amazon without leaving the social media apps. Customers within the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as a part of the brand new experience.”

Which is interesting, though not a serious revolution, as you’ll be able to already purchase via most Facebook and IG ads once you tap through.

So it’s not that big of a deal, but nevertheless…

A key element of this might be the combination of knowledge between the 2 platforms, with Meta and Amazon sharing a minimum of some insights that would then higher inform relative marketing strategies, ad performance (via sales), etc.

But that’s probably not what’s happening here.

In reading the high-quality print, within the explainer notes relating to the linking of your IG account, it states that:

  • Amazon will have the ability to display up-to-date product pricing on ads, based on details out of your Amazon account (i.e. in case you’re a Prime subscriber or not)
  • Amazon will share limited in-app activity data with Meta to show you more relevant product ads, based on which ads you engage with

So there’s not actually a heap of knowledge feeding through from one to the opposite, though the engagement activity could help to improve Amazon ad targeting.

But more importantly, Amazon is not going to share your specific shopping actions “like purchases, product views, or searches” on Amazon to improve Meta’s ad targeting. So it won’t suddenly enable far greater ad targeting on Meta in consequence of the partnership, and the actual data being shared is proscribed.

But it might be one other way to drive more engagement with Amazon ads on Facebook and Instagram, while it may also drive more in-app shopping activity, helping to drive Meta’s commerce push.

Which is rather a lot like Schrodinger’s commerce push, in that it could be happening, or possibly not, depending on the month/week/day you ask. Meta has largely abandoned its live-stream shopping plans, while it’s also removed its dedicated shopping tabs on each Facebook and IG. But like all social platforms, it’s still trying to discover a way in, and possibly, through more direct reference to Amazon, which has over 167 million Prime subscribers within the U.S., that would facilitate a recent pathway to drive more in-app shopping activity.

But while there was some initial hype across the potential data being shared here, and the capability to side-step the impacts of Apple’s iOS 14 update, which has restricted purchase tracking via Meta’s apps, the actual data flow is fairly limited.

But it’s worthy of note either way, and could have some value for Amazon merchants.   

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

Next Post

Stagwell enlists Google Marketing Cloud to accelerate generative AI bets

Related Posts

American Eagle drives in-store back-to-school shopping with Snap Map
Social Media

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Unilever debuts AI-driven design unit to wean brands off TV-first model
Social Media

Unilever debuts AI-driven design unit to wean brands off TV-first model

July 7, 2025
Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies
Social Media

Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

July 7, 2025
DoubleVerify, IAS develop attention measurement solutions for Snap
Social Media

DoubleVerify, IAS develop attention measurement solutions for Snap

July 2, 2025
JCPenney does wedding season on a budget amid turnaround
Social Media

JCPenney does wedding season on a budget amid turnaround

June 30, 2025
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
Social Media

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Olipop’s new ads show how the brand is winning people back to soda

Olipop’s new ads show how the brand is winning people back to soda

July 15, 2025
Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

July 15, 2025
Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

July 14, 2025
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

July 14, 2025
‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.