ariMarketing News
Saturday, July 12, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite

September 3, 2022
in Social Media
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • IHeartMedia launched iHeartLand, an always-on metaverse space built in Fortnite using the game’s creative tools, per a company announcement.  
  • The main draw is a State Farm-sponsored concert arena designed to emulate large-scale outdoor venues. State Farm Park plans to host 20 events over the next year, starting with a two-part performance from Charlie Puth on Sept. 9.     
  • Visitors can also participate in mini-games and explore an iHeart Headquarters building referencing elements from the company’s real-life headquarters. IHeartMedia making an always-on metaverse play indicates the mass communications firm expects interest in attending virtual performances will linger even as in-person gatherings rebound. 

Concert demand has surged since live venues reopened, but publishers and brands clearly still see value in staging performances virtually on gaming platforms, an idea that first took hold earlier in the pandemic. With iHeartLand, iHeartMedia is rolling the dice that consumers will be eager to log in for a full year of programming on Fortnite even though there’s no shortage of in-person shows to attend. 

The island is designed to be dynamic, undergoing periodic changes and cycling through a variety of mini-games to keep people entertained. It was built with Atlas Creative, a group that helps brands develop custom Fortnite experiences.  

The iHeartRadio owner at the start of the year revealed plans to expand into the metaverse, specifically targeting the Roblox platform that is popular among Gen Z and Gen Alpha consumers. The publisher at the time called out Roblox’s growing user base and detailed an ambitious strategy to introduce the service’s first “tokenized community” that would provide unique rewards to fans of artists and content creators. In June, State Farm was granted exclusive naming rights to the iHeartLand concept.

Now, the focus seems to have shifted to Fortnite, which differs from Roblox in style and gameplay but shares a similarly youth-oriented audience. IHeartMedia looks to make a splash by bringing in Charlie Puth to promote the drop of his new album “CHARLIE” on Oct. 7. Along with premiering fresh material, Puth will host an interactive game testing fans’ knowledge of his work.

Epic Games, Fortnite’s developer, was not a direct partner on the effort, though executives praised its ambition. 

“What iHeartMedia and the team at Atlas Creative have created is a compelling look at a future of Fortnite where artists and brands can independently and authentically connect with fans in new and persistent ways at scale,” said Matthew Henick, vice president of metaverse development for Epic Games, in a statement. 

For State Farm, the sponsorship opens a path to reaching new consumers who might not quite yet be in the market for insurance, along with providing an avenue to experiment with ways to bridge physical and digital tactics. The marketer has previously tried its hand at similar ideas. Jake from State Farm, a khaki-wearing brand character who frequently pops up in commercials, was integrated into an open-world gameplay mode of NBA 2K22. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

Next Post

Use THIS Social Media Strategy (Social Media Marketing Hacks)

Related Posts

American Eagle drives in-store back-to-school shopping with Snap Map
Social Media

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Unilever debuts AI-driven design unit to wean brands off TV-first model
Social Media

Unilever debuts AI-driven design unit to wean brands off TV-first model

July 7, 2025
Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies
Social Media

Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

July 7, 2025
DoubleVerify, IAS develop attention measurement solutions for Snap
Social Media

DoubleVerify, IAS develop attention measurement solutions for Snap

July 2, 2025
JCPenney does wedding season on a budget amid turnaround
Social Media

JCPenney does wedding season on a budget amid turnaround

June 30, 2025
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
Social Media

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.