- Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11).
- The Twitch Recap Game, accessible through a microsite, lets consumers play because the Twitch Dino mascot while collecting a series of goat icons, which riff on the term G.O.A.T. (Greatest of All Time). The game is supposed to have a good time the communities that gather on Twitch.
- The design, concept and ideation of the sport and recap were accomplished in-house and are supported by a marketing campaign that spans influencer marketing, social media activations, in-stream chat opportunities and more.
Twitch is rolling out its annual Twitch Recap end-of-year highlights reel, a feature akin to the favored Spotify Wrapped, because it seeks to have a good time its community and foster stronger connections with viewers. New to this 12 months, the platform has introduced The Twitch Recap Game, which could help it reach its consumer base in a relevant way.
Players are tasked with playing because the Dino character to gather a series of goat heads for the prospect to earn a spot at the highest of a worldwide leaderboard. Throughout the sport, memorable Twitch clips from all year long will play within the background. The Twitch Recap Game incorporates other 2023 references, reminiscent of the Dino wearing a beret while videos of TwitchCon Paris play. Toward the tip of the sport, players can view updated global community stats, top categories and more.
The recap game is complemented by a marketing campaign featuring partnerships with well-known streamers, who will stream the Dino collection offering and try and secure a spot on the worldwide leaderboard. The streamers will even share an early take a look at their very own year-end recaps.. All members of the Twitch community can receive a recap, including streamers and viewers. As streamers play the recap game, viewers might help boost their points by dropping a new recap-themed emote into the chat.
Additionally, streamers can host a “Recap Stream” to have a good time their 12 months during Twitch’s first-ever “Together for Recap” event. Those who use the tag TwitchRecap of their streams could have it featured within the Together for Recap Shelf, per the corporate. Twitch can also be rolling out custom creative across its social media, on-Twitch display ads, App Store display ads, and on its newly launched stories offering. On social media, clips will showcase top moments from streamers as they try and conquer the recap game.
With the Recap, Twitch is attempting to generate an identical hype as other streaming platforms do with their end-of-year wrap-ups. The move is an example of the platform’s marketing technique to “connect with, champion and elevate” its community, per the discharge.
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