Delivering digital success for leading global brands is what they do at Kooba. They are experts in sites that move the needle forward for their clients.
But what’s their magic trick? What makes them more effective than their peers?
Simple. For them, websites are a long-term project.
Yes their delightful online experiences bring brands top of mind, and their bespoke landing pages drive inbound leads. But the secret to their success is guiding clients through the process of implementing a content strategy and fresh website design updates that evolve with their business.
This is the true value of what Kooba offers and it differentiates them from other web designers who disappear after the site goes live. They actually stick around – helping your brand to keep a vital presence within your market that reflects its offline status.
But why is it so important to keep your website updated? Let them convince you…
Little Changes, Big Results
Making incremental changes to your content can really create big waves. Kooba prioritizes the maintenance of your site – running weekly performance tests, and proactively analyzing and optimizing your pages.
Not only does this ongoing problem-solving show results, but they can measure them – allowing you to watch in real-time the success of your marketing investment.
Admittedly they do have a tendency to obsess over KPIs – Kooba can measure your audience interaction metrics, they can track your user journey, and can even provide crucial research into your customers’ behaviors and what makes them tick.
If it exists, they can (and will) measure it.
Vital Audience Research
Speaking of your target, you will be able to get a deeper understanding of your audience the more they directly interact with them.
With a current and up-to-date content and design strategy, you will have the opportunity to find unique insights into your audience’s wants and needs. There’s no better place to look for these answers than within your own network of assets.
You can find out what areas pique their interest, what they are likely to click on, how far they are scrolling, and what they will spend their precious time on. This allows them to tweak your content for future gains, making it more relevant for your users.
Prioritizing their client’s needs is at the heart of what Kooba does. They make sure that not only does your website look good, but it actually works for you too.
Tweaking for Triumph
Before we lose you to jargon… a quick explainer on why this matters: User experience (UX) and user interaction (UI) differ slightly.
UI refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website, app, or other electronic devices.
UX refers to the entire interaction you have with a product, including how you feel about the interaction. Good, bad, bored: delivering a seamless user experience can be the difference between a sign-up or a hang-up.
Interestingly research* states that UI can increase conversion rates by up to 200%, and good UX can even double this – up to 400%. This makes sense.
Their developers are constantly asking themselves “How can I improve this graphic? How can I present this call to action to make it more compelling?”.
Updating your website on a weekly or monthly basis allows your customers to feel that the brand message received is in real-time, and consistent with their actual dealings with your business – accessible.
Now that you are in the know; that a new content strategy is vital for your website success, stay tuned for their next blog – ideas on how to keep your content original.
Kooba will be detailing the various ways they can inject new designs, and better experiences and make alterations based on data to engage your audience and keep your web space optimized.
Until then, their team is ready to investigate the inner workings of your current site and give you the answers that you need. They are experts in creating flawless navigation through your website. Let them take the reins and maximize your results.
Get in touch with your company’s needs and Kooba can advise on best practices for your specific website goals.
Reach out to their team now, call them on 01 444 6677.
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