B2B Marketing
How Shake Shack removes friction between web traffic and app downloads
Shake Shack has seen positive same-store sales growth for several quarters, but its underinvestment in promoting...
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H&R Block doubles down on social marketing amid modernization push
H&R Block is uniting its social creative and media duties under one roof through an expanded...
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Macy’s partners with Amazon for retail ads ahead of holiday season
Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to buy...
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Circana acquires Nielsen MMM to grow measurement capabilities
Data analytics company Circana has accomplished its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the...
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WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest
Mastercard is shaking up its agency roster, appointing WPP Media as global media partner, the agency...
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How MLB is powering first-party data collaborations with Adobe
Adobe today (Aug. 19) is expanding its Real-Time Customer Data Platform (CDP) Collaboration with latest tools...
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IPG partners with Aaru for AI-powered consumer simulations
Interpublic Group announced a strategic partnership with technology company Aaru to integrate the corporate’s artifical intelligence-powered...
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Dick’s Sporting Goods grows bets on sports content with in-house studio
Dick’s Sporting Goods is broadening its content ambitions with the launch of a brand new in-house...
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How Kroger built a sonic ecosystem into its multichannel brand platform
The Kroger Company has been within the grocery business since 1883, and for the past several...
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Nielsen moves beyond impressions to outcomes with marketplace offering
Nielsen has created a brand new Outcomes Marketplace inside its Nielsen One platform to help clients...
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