ariMarketing News
Wednesday, March 29, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Shopify adds collaboration tool to connect brands with content creators

September 8, 2022
in Social Media
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Shopify this week launched a new shoppable content feature, Shopify Collabs, which aims to connect creators with the platform’s millions of merchants, according to a press release.
  • The tool is intended to match creators and merchants together with a focus on passions and sensibilities, helping one another capitalize off of their respective careers and further emphasizes the role shoppable content holds as a marketing tactic.
  • The new feature follows other efforts by Shopify to distinguish itself in the shoppable content space as platforms like TikTok grow and comes as the company faces a slowdown in the number of new merchants being added.

The creator economy has skyrocketed, estimated to be worth more than $100 billion, but some creators have difficulty establishing economic independence while maintaining authenticity. To help them gain their footing, Shopify Collabs offers a platform for them to find brands they would want to partner with. Likewise, marketers can partner with creators they feel reflect their brand, offering an additional method to drive sales as many struggle amid economic turmoil.

“For Shopify merchants, Collabs is a new way to find potential customers at a time when it’s never been more difficult or expensive,” said Amir Kabbara, director of product at Shopify, in the release. “By giving merchants the ability to discover and partner with creators that align with their brand, they can tap into the power of community-driven commerce to reach consumers in new and meaningful ways.”

Creators and marketers can find each other by scrolling through the platform after making a Shopify Collab account. Once a partnership has been identified, creators can use Shopify’s Linkpop, its free link-in-bio tool, to curate a selection of products to highlight in their content. The new tool also offers features like unique links and discount codes for creators to share.

Because Collabs falls under the Shopify umbrella, merchants can continue track inventory, order and customer information in real-time across channels. The tool also manages the back-end payout to ensure both the creator and merchant get paid.

The unveiling of Collabs comes as Shopify looks to win-over merchants as rising costs and lower consumer spending draws business away from the platform, which has seen its stock drop amid plans for global layoffs. The first half of the year saw only 71,000 net merchants added, according to Reuters, compared with 680,000 at the peak of the pandemic and 314,000 last year. The addition also comes as Shopify looks to become a dominant force in the shoppable content and creator space, following recent partnerships with Twitter, YouTube, Spotify and TikTok.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

Next Post

15 Books Elon Musk Thinks Everyone Should Read

Related Posts

Heinz rejects imposters for ‘Ketchup Fraud’ campaign
Social Media

Heinz rejects imposters for ‘Ketchup Fraud’ campaign

March 28, 2023
75% of marketers expect to spend more on TikTok even as ban looms
Social Media

75% of marketers expect to spend more on TikTok even as ban looms

March 23, 2023
Krystal puts Side Chiks in March Madness bracket on TikTok
Social Media

Krystal puts Side Chiks in March Madness bracket on TikTok

March 23, 2023
New York introduces ‘We Love NYC’ to mixed reactions
Social Media

New York introduces ‘We Love NYC’ to mixed reactions

March 22, 2023
Coke asks consumers to generate art with new AI platform
Social Media

Coke asks consumers to generate art with new AI platform

March 21, 2023
Stella Artois crashes into dining trends, shifts brand positioning
Social Media

Stella Artois crashes into dining trends, shifts brand positioning

March 20, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Pepsi embraces maximalism for first visual overhaul in 14 years

Pepsi embraces maximalism for first visual overhaul in 14 years

March 28, 2023
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

March 28, 2023
Fox’s Tubi boosts AVOD offering with planning, measurement deals

Fox’s Tubi boosts AVOD offering with planning, measurement deals

March 27, 2023
WPP expands influencer marketing buy-in with Goat acquisition

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

March 27, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.