With her beauty, sensational life, hit songs and excellent performances, the Barbados-born singer, Rihanna definitely managed to enthrall people for the last 20 years. Of course, along with all these, we will say that Rihanna is certainly one of the artists we frequently speak about and admire together with her cosmetics brand Fenty Beauty, which she founded in 2017.
Fenty Beauty, which made plenty of noise and fascinated many individuals of all backgrounds, has managed to develop into a brand on the shelves of people who find themselves thinking about make-up because it was founded. Given its design, packaging, color options, and exceptional material quality, Fenty Beauty has actually surpassed other cosmetics brands in popularity in recent times.
What are the secrets of the brand’s success, then? Fenty Beauty marketing strategy should unquestionably be used for instance and we’ve gathered all the data it’s good to learn more about it!
What to Know About Fenty Beauty’s Marketing Strategy?
In the realm of beauty and cosmetics, few brands have managed to capture the essence of inclusivity and variety quite like Fenty Beauty. The brand swiftly rose to prominence, difficult industry norms and redefining beauty standards.
Fenty Beauty’s success is due largely to its modern, inclusive marketing and promoting strategy. The brand was launched in 2017 and has develop into a world phenomenon, with over $500 million in sales in its first yr. In fact, Fenty Beauty was the leading celebrity cosmetics brand, with a $570 million dollar revenue in 2021.
Inclusivity
One of the important thing aspects behind Fenty Beauty’s success is its inclusive approach to beauty. The brand offers a wide selection of products for all skin tones. Fenty Beauty’s inclusive marketing approach has resonated with consumers of all backgrounds and has helped to make Fenty Beauty a go-to brand for individuals who need to feel represented in the sweetness industry.
At the guts of Fenty Beauty’s marketing strategy lies the core value of inclusivity. The brand’s foundation range boasts a formidable 50 shades, ensuring that folks with different skin tones can find their perfect match. Fenty Beauty has a loyal customer base since it appeals to a large spectrum of consumers and recognizes and celebrates diverse beauty.
Representing Everyone
Fenty Beauty understands the ability of representation in marketing and promoting. The brand consciously encompasses a diverse range of models and ambassadors in its promoting campaigns, showcasing individuals of various ethnicities, genders, and body types. By doing so, Fenty Beauty sends a robust message that beauty knows no boundaries and that everybody deserves to feel represented and included. This approach has not only resonated with consumers but has also prompted other brands to follow suit, sparking a much-needed shift within the industry. As a cosmetics company, perhaps these are also your strong qualities, and for those who’re seeking to drive forward your brand similar to Fenty Beauty, consider partnering with a beauty marketing company.
Use of Social Media
Fenty Beauty mastered the art of social media marketing, leveraging platforms like Instagram, Twitter, Youtube and TikTok to interact with its audience and promote its products.
Actively interacting with followers, reposting user-generated content, and inspiring customers to share their experiences using Fenty products are crucial digital marketing strategies of Fenty Beauty. This strategy created a way of community and authenticity, fostering a loyal fan base that feels personally connected to the brand.
Additionally, after all, Fenty Beauty collaborates with micro to macro influencers, further expanding its reach. We’ve listed the Fenty Beauty social media campaigns below!
Fenty Beauty Products and Differentiation
Fenty Beauty’s digital marketing strategy is deeply intertwined with its commitment to product innovation. This beauty brand has gained significant attention and approval for its unique offerings, similar to the Pro Filt’R Soft Matte Longwear Foundation and the Killawatt Freestyle Highlighter. Fenty Beauty has positioned itself as a pacesetter within the industry, attracting attention from beauty enthusiasts and professionals alike, by launching these kind of prime quality products. This emphasis on innovation is consistently communicated through its marketing campaigns, reinforcing the brand’s image as a forward-thinking and boundary-pushing beauty brand.
Fenty Beauty Marketing & Advertising Campaigns
Rihanna Super Bowl Halftime Performance
During her highly anticipated Superbowl Halftime Show, Rihanna touched up her makeup with Fenty Beauty’s powder. This strategy earned her company Fenty Beauty US$5.6 million in the primary 12 hours in media impact value.
Rihanna’s Nighttime Skincare Routine
In collaboration with Harper’s Bazaar, Rihanna shared her nighttime skincare routine using Fenty Beauty skincare products. The video was viewed 1.71 million times.
Meredith Duxbury x Fenty Beauty
Famous makeup influencer Meredith Duxbury collaborated with Fenty Beauty and created a makeup look using only Fenty Beauty products before she went to a Dinner event with the brand. The TikTok video was viewed 3.4M times.
Daniel Kaluuya Wearing Fenty Beauty Foundation on the Oscars
Famous “Black Panther” and “Get Out” actor Daniel Kaluuya wore the Fenty Beauty Pro Filt’R Foundation in shades #480 and #490. This is a superb example of how the brand promotes its mission “Beauty for Everyone,” shattering the stereotype that only women may apply makeup.
Who says men cannot wear @FENTYBEAUTY? https://t.co/qmJLGj5Hom
— Allure (@Allure_magazine) March 6, 2018
Amandla Stenberg Became the First Ever Fenty Beauty Brand Ambassador
In 2019, American actress and activist Amandla Stenberg became the brand’s first ever brand ambassador. Fenty Beauty and Amandla Stenberg created makeup videos for the brand’s YouTube channel, receiving hundreds of thousands of views.
Fenty Beauty & BootsUK Collaboration
Rather than collaborating with famous faces, Fenty Beauty created a #FentyFace campaign in partnership with BootsUK to pick 7 individuals who truly reflect the Fenty brand ethos.
Instagram Collaborations with Micro to Macro Influencers
Fenty Beauty collaborates with all kinds of influencers and famous names to advertise its products. With its inexpensive prices and attractive packaging, the brand succeeds in becoming the favourite of its followers while attempting to succeed in various goal audiences through a wide range of diverse people.
Conclusion
Fenty Beauty’s marketing and promoting strategy has undeniably disrupted the sweetness and cosmetics industry. By championing inclusivity, celebrating diversity, and embracing modern product offerings, the brand has carved out a novel space for itself. In terms of promoting strategies for cosmetic brands, the brand is outstanding.
Fenty Beauty’s success could be attributed to its ability to attach with consumers on a private level, fostering a way of belonging and empowerment. As beauty continues to evolve, the brand’s trailblazing approach serves as a strong reminder of the transformative impact that marketing and promoting can have in shaping societal norms and consumer expectations.
It’s not at all times easy to deploy the specified digital marketing strategies for brands. However, we will recommend you try beauty and cosmetic marketing firms within the UK to seek out one of the best agency that may elevate your brand’s online presence.
Read the complete article here
