- DirecTV Stream in collaboration with sports media company Team Whistle is launching a social media takeover touting the channel’s value and promotional offers as the school and skilled football seasons begin, per information shared with Marketing Dive.
- Launching Sept. 8, the takeover incorporates a number of “snackable” social media segments with appearances from sports figures including former NFL players Spice Adams and Sony Michel, New York Jets wide receiver Mecole Hardman and Jack Settleman, founding father of sports media company Snapback Sports.
- The content, which incorporates segments like contests and tongue-in-cheek award shows, will run across Team Whistle, creator and talent channels including Instagram, TikTok, Facebook and YouTube Shorts.
Despite now not having the lure of NFL Sunday Ticket to woo subscribers, DirecTV’s streaming service, formerly referred to as AT&T TV, is continuous to work to score the eye of football fans ahead of the ‘23 season kickoff. By leveraging the reach of Team Whistle, the social media blitz could help DirecTV Stream generate buzz while tapping into recent audiences.
“At DirecTV, sports are in our DNA, and we’re working with Team Whistle to lean into the joy that the beginning of the season delivers and interact potential DirecTV Stream customers who’re also sports fans,” said Jon Greer, head of communications at DirecTV, in an announcement.
Included within the social media takeover are quite a lot of segments like “College Football Team Superlatives,” which can see in-house Whistle talent will disperse awards across quite a lot of categories like best offense, defense and team social media presence, probably the most versatile quarterback and more. Another segment, “College to Pros Trivia,” will test fans on which college was attended by various skilled football players, giving fans one dollar for each correct answer. Through the hassle, DirecTV Stream can even promote its value and encourage viewers to join for its service.
Segments more focused on skilled football include “Superfan vs. Superman,” which can pit two superfans against one other in a trivia contest for the possibility to win $30, and “Comeback Story,” a segment that may highlight NFL players who’ve risen from setbacks to achieve extraordinary feats on the sphere. Another segment, “Fans on Gameday” features comedic skits showcasing talent imitating various fan bases. Along with cameos from quite a lot of sports figures, the content can even include on-screen Team Whistle hosts Madison Kirchofer and Casey Rieger.
Last yr, YouTube gained the rights because the home of NFL Sunday Ticket, a subscription package that lets football fans watch any non-local Sunday games. The programming had been at DirecTV since its inception in 1994. DirecTV had been paying a reported $1.5 billion a yr since 2014 and had been losing about $500 million annually on the package, a loss likely credited partly to cord-cutting as consumers gravitate away from linear TV.
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