“Sociable” is the newest commentary on necessary social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.
If you follow broader news within the tech sector at all, you will have little question seen reports in regards to the chaos at OpenAI, the maker of ChatGPT and Dall-E, amongst other AI projects. The company is seemingly now imploding before our eyes, marking what would be the fastest, and most unusual fall from grace that we’ve ever witnessed.
And while the dust is yet to totally settle, it does look like a big shift in AI development is coming, which pertains to several social media platforms directly, and will influence their trajectory on this front going forward.
First off, there’s the Microsoft angle, which has grow to be a key player within the OpenAI debacle.
Over the weekend, once the OpenAI board decided to fireplace CEO Sam Altman, Microsoft immediately readied to take him on, and it still seems poised to reposition Altman because the CEO of its own, recent AI arm, if the OpenAI board is unable to retain him.
The uncertainty over where Altman will wind up is the present stalling point. Many OpenAI staff have vowed to walk if Altman just isn’t reinstated, while OpenAI’s board remains to be seemingly undecided on the very best path forward. Altman has been in talks to potentially return, under certain conditions, nevertheless it’s unclear whether the OpenAI team will comply with such.
Negotiations, as they are saying, are ongoing.
Microsoft, meanwhile, has invested billions into OpenAI, with a purpose to grow to be a key player within the rapidly evolving AI space. Along with this, Microsoft has also now built generative AI elements, based on OpenAI’s GPT system, into virtually all of its tools and platforms, including LinkedIn.
At the identical time, Microsoft has reportedly committed $50 billion to AI infrastructure over the following five years, with a purpose to boost its capability, again largely on the back of its partnership with OpenAI.
Essentially, OpenAI is already Microsoft’s AI arm, and it’s deeply invested in securing its future operations on this front, either by facilitating a re-establishment of OpenAI’s board and executive, or by taking over as many OpenAI employees as it could, if things find yourself falling apart.
In a social media context, there’s not a heap more that’s immediately on the cards, as LinkedIn has already crammed AI elements into almost every aspect of its platform because it is. But Microsoft will little question be searching for recent angles and tools as time goes on, which is where these negotiations are relevant.
Will the changes at OpenAI derail Microsoft’s broader AI plans? That seems unlikely.
If anything, a full ouster of Altman will likely expedite Microsoft’s own AI development, by handing it various key staff, though it could change the event trajectory of AI tools more broadly, by way of safety versus development. Which has reportedly been at the core of the conflict inside OpenAI, with board members and staff in disagreement around fundamental approaches on these grounds.
We don’t have all the small print on this as yet, but essentially, Microsoft looks well-placed to maneuver forward with its AI plans, whatever the final final result.
Another AI player is Meta, which is developing its own generative AI models, and has even partnered with Microsoft on some projects.
Meta could also stand to benefit here, if OpenAI does indeed crumble, which remains to be possible, based on the variety of staff pledging allegiance to Altman, and vowing to quit OpenAI unless he’s reinstated.
Those employees will likely be in high demand for other AI projects, and Meta could snap them up, while it might also see Microsoft increase its reliance on its partnership with Meta for future AI development, if it finally ends up in search of more stability, depending on what’s left of the OpenAI team.
X, via its xAI project, has also opened the door to any OpenAI staff that will want to come on board to assist it develop its AI tools. It now has its own chatbot, in Grok, and internal knowledge of OpenAI’s systems can be of great benefit to its evolving projects.
xAI still stays a smaller player, compared to Meta, Google, and Microsoft (via OpenAI). But Elon Musk is keen to be a pacesetter, and he’s also super keen to destroy OpenAI if he can, given his past relationship with the corporate.
Salesforce has also put the decision out to OpenAI staff searching for a recent project, while others will likely be putting out feelers to see what they’ll get.
Essentially, a full breakdown of OpenAI would shake-up the AI development landscape, and ultimately benefit the remaining players, while OpenAI itself fades out.
The alternative is that OpenAI can come to an agreement with its former leaders, and establish a recent way forward, but negotiations remain ongoing, and it’s hard to know exactly where things will find yourself at this stage.
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