The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.
The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the highest skill members are looking to develop over the following 12 months.
The course will bridge the AI knowledge gap for marketers of all levels, from junior all over to CMO level. Through a mix of hands-on practical lessons, toolkits and real-world examples, students will learn the way to leverage AI technologies to gain key insights and refine campaigns.
Today’s top marketers are seizing the chance to harness the AI revolution. This course will support those in the career to realise their full potential by providing them with the resources and skills they need to adopt AI technologies in the workplace.
The course is designed to develop, enhance and optimise digital marketing activities, help students to understand and implement AI data-driven marketing, and get to grips with key AI tools like ChatGPT and Stability AI for research.
Learners may also be equipped to use AI tools to assist with content development, data-driven decision-making, creative design and more.
Delivered online, the course is a complete of 5.5 hours of self-paced learning content, and is broken down into 4 interactive modules, consisting of:
- Module 1 – AI-Driven Digital Marketing
- Module 2 – Implementing AI-Driven Digital Marketing
- Module 3 – AI Tools for Marketing: ChatGPT, Stability AI, and Other Smart Tools
- Module 4 – Essential Skills for Marketers in an AI-Driven World
Ken Fitzpatrick, CEO of Digital Marketing Institute, said: “AI is arguably the most important trend to hit the marketing sector in greater than a decade. New tools are being released each day and AI’s ability to enhance marketing strategies is increasing on a regular basis. This course has been designed to ensure that marketers have the tools and knowledge to capitalise on the chance this technology presents.
“The great thing about the AI in Digital Marketing course is that the skills our students learn are easily and immediately implementable, meaning marketers can apply their knowledge to optimise their work the next day. We can’t wait to hear the feedback from the marketing community for this course and see how our learners implement their recent skills.”
The Digital Marketing Institute certification is globally recognised, and an actual value add to a marketer’s experience. 75% of employers say they’re more likely to hire candidates with a DMI certification on their CV (DMI, Corporate Skills Gap Survey, 2023), while 79% of DMI graduates said that they got a promotion inside six months after completing a DMI course (DMI Graduate Survey, 2022).
Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.
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