- LG Electronics has launched a world campaign, “Optimism your feed,” meant to support consumers in bringing more positivity to their social media experience by encouraging them to interact with more uplifting content, in keeping with a press release.
- Key to the campaign is the “Optimism your feed” playlist, a compilation of influencer-backed original content that, when viewed, is supposed to more pull positive content right into a users’ social feed. The playlist is currently available on TikTok and YouTube.
- LG can be consulting with social media experts for the hassle, which is an element of its larger “Life’s Good” campaign introduced last 12 months. The move is supported by a brand-commissioned survey indicating that, despite its advantages, social media can be a source of tension.
LG is attempting to spice up the positivity on social media with its latest campaign, an effort that’s supported by a world survey which found that just about half of respondents (45%) have a social media feed that consists of an equal or greater amount of negative content than positive content. Additionally, 28% of respondents reported that negative content on their social feeds has increased their anxiety.
Inspired by the role algorithms play within the content fed to social media feeds, LG’s “Optimism your feed” playlist offers up a slew of positive videos that, when interacted with, are intended to spice up the quantity of uplifting content pulled right into a consumer’s feed. The playlist was made in collaboration with global influencers including Tina Choi, Victoria Browne and Josh Harmon — each regarded for his or her positivity — and includes over 20 short-form videos starting from motivational to feel-good content.
LG can be supporting the hassle by consulting with social media experts, including Casey Fiesler, a professor, information scientist and technology ethicist, which could help the brand establish stronger credibility and consumer trust. The “Optimism your feed” playlist may be viewed on LG’s global YouTube and TikTok channels and can later spread to other social platforms through influencer collaborations. Consumers may also engage with the campaign via a microsite.
The move is an element of LG’s larger “Life’s Good” campaign launched last August in an effort to encourage people to view life through a more optimistic lens. The campaign also served to introduce LG’s more dynamic and youthful brand identity, which was unveiled last April. Together, the efforts could help the brand construct loyalty amongst younger demographics, like Gen Z, as their spending power grows.
LG, a South Korean company that manufactures consumer and business products like TVs, home appliances, automotive components and formerly mobile phones reported a 3.3% year-over-year revenue gain in the primary quarter supported by sales from its home-appliance and vehicle-component businesses, which rose 7.2% and 12%, respectively.
Other marketers beyond LG have also made healthy social media habits a spotlight of their recent marketing. In February, Snap launched an promoting campaign positioning Snapchat as an “antidote to social media.” In one other instance, Dove’s long-running Self-Esteem Project launched the Campaign for Kids Online Safety last April to deal with the rise in youth mental health issues linked to social media.
Read the complete article here
