- Omnicom is bringing its global production capabilities together under one unit in a bid to streamline creative efficiency and offer clients access to a broader scope of talent, in accordance with press a release.
- Omnicom Productions will encompass Omnicom Studios, Eg+, Designory, Mother Tongue, Link9 and the production departments currently housed throughout the holding company’s creative networks and agencies.
- The latest unit, headquartered in New York, might be led by former Publicis Production Global CEO Sergio Lopez and can employ greater than 3,000 people. The initiative builds on other recent moves by Omnicom to modernize its production capabilities to suit a more data-driven world.
As data and artificial intelligence proceed to hurry up promoting, the industry’s creative side is trying to seek out ways to maintain up. In Omnicom’s case, that entails trying to profit from what it already has on the production front.
In announcing the brand new unit, Omnicom CEO John Wren touted it as a technique to connect the corporate’s creative capabilities to its data technology suite to “significantly speed up how our clients can create content at scale in a less complicated, more integrated and effective way.”
The announcement comes just months after Omnicom acquired London-based post-production studio Coffee & TV and invested in a content and production unit often known as Omnicom Studios. Along with these internal resources, Omnicom Production can even draw from the corporate’s intelligent content automation system, Artbot, and its open operating system, Omni.
While Omnicom and other holding corporations say consolidating production inside their businesses will profit clients, reducing time to production and creating efficiencies in a data-driven, personalized and fast-paced world, others have been more hesitant concerning the concept.
The move from Omnicom builds on other recent efforts to advance its production capabilities. In 2023, it announced a deal to offer its networks and agencies enterprise access to Adobe’s Content Supply Chain solution. It has also deepened partnerships with Amazon, Getty, Google and Microsoft and gained access to their generative AI models. Omnicom Group grew revenue 5.4% year-over-year in Q1 to $3.63 billion.
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