In today’s digital age, technology has significantly transformed industries across the board, including marketing. With the appearance of AI, marketing strategies have grow to be more practical to implement allowing firms to extend their ROI and team members to make use of their critical and artistic skills more.
In this blog post, we wish to deep dive into the examples of AI marketing and the way it has been changing the marketing ecosystem.
We have highlighted the highest 5 AI marketing agencies which can be on the forefront of this revolution, providing businesses with revolutionary solutions to boost their marketing efforts. Additionally, now we have compiled 3 stunning examples of AI marketing campaigns.
Are you able to discover the facility of AI in marketing? Let’s start!
What Is an AI Marketing Company?
An AI marketing company is essentially a business that leverages artificial intelligence and machine learning to enhance marketing strategies and campaigns.
AI marketing firms use data evaluation, predictive analytics, and other AI-powered tools to discover customer behavior patterns, preferences, and trends. With the assistance of such information, marketers could make one of the best decisions about which products to advertise, which channels to make use of, and the way to personalize their messages to succeed in the suitable audience at the suitable time. And by doing so, they don’t should spend as much time in comparison with the standard non-AI methods of promoting research and strategy development.
How Can Marketing Companies Use AI?
Marketing agencies have so some ways to tap into the facility of AI and boost their marketing game. By bringing AI into their strategies, they will dig into precious insights about their customers’ behavior, preferences, and trends as we’ve mentioned within the previous section. This data-driven approach lets them create customized campaigns that actually connect with customers and boost sales.
Let’s take a look at some examples of how marketing firms, or agencies in other words, can use AI to rock their campaigns:
- Automation: Marketing agencies can use AI-powered tools to automate repetitive tasks, reminiscent of content creation starting from ad copies, and newsletters to social media captions and blog posts. So, yes, automation can save time, but it is best to bear in mind that AI-generated content lacks human creativity and personal touch which attracts the audience essentially the most. So, you need to be careful when selecting among the many marketing automation agencies and make sure that you’re working with a successful one as they don’t forget to make the critical human touch in terms of content creation.
- Predictive Analytics: Predictive analytics uses machine learning algorithms to research historical data and predict future outcomes. Marketing agencies can use AI-based predictive analytics to discover customer behavior patterns, reminiscent of purchase behavior and product preferences, and create targeted campaigns that can steal their audiences’ hearts!
- Personalization: AI-powered tools can assist marketers to research customer data to create personalized messages. As a results of the personalization trick, they will improve their clients’ customer engagement and conversion rates. Voila!
- Design: With the assistance of AI, marketing firms can design creatives faster than usual. How comfortable is that this, isn’t it? You can take a couple of more relaxed sips of your coffee while the machine’s working for you. But beware! (Okay this can be a bit much.) But don’t forget to maintain your design prompts to the purpose. If AI is used accurately with descriptive prompts it may create a magical space where the creativity of human beings and AI meet.
Best AI Marketing Agencies
Are you searching for one of the best AI marketing agencies and solutions? Here’s our selection:
Brave Bison
Taking place amongst one of the best marketing agencies, Brave Bison offers face-to-face consultancy on three continents; you’ll be able to conduct meetings in London, Bulgaria, Thailand, Singapore, Egypt, Cape Town, Manchester, and New York. But, in fact, in the event you are into getting services online, they’re able to give you a brave latest online world too.
When you visit their website you will discover commerce, performance, social media & influencer, and media networks among the many categories they concentrate on; in all these marketing areas they will give you AI marketing opportunities as they did with WWF. You can check this campaign under the following header where we’ve collected one of the best AI marketing campaigns, or you’ll be able to visit their website and get more details in regards to the AI-marketing collaboration of Brave Bison and WWF.
War Room
War Room focuses on programmatic campaign management, in order that they have been using AI for a extremely very long time, even before it began creating waves. And their mascot, Kedet, is an AI that’s created to regulate ad bids in real-time to extend reach and generate more leads!
If you’re searching for a marketing automation opportunity, War Room is able to help and in fact, Kedet is all the time by the team’s side! They have explained what programmatic promoting is and the way AI is used for marketing in a blog post. Would you wish to dive deeper into the world of AI in marketing and meet the lovable mascot you saw above?
SmallGiants
If you’ve got a startup or a longtime scale-up within the UK, SmallGiants may be your go-to option as they specialise in providing digital marketing services to early-stage firms!
SmallGiants focuses on utilizing data and technology within the marketing strategies they develop to spice up your growth, and AI marketing is amongst what they provide to you.
Shout Digital
For those looking for rapid and effective growth opportunities with the assistance of AI, Shout Digital is the reply! Based in Australia but providing services to businesses all around the globe, Shout Digital offers 30-minute consultations to forecast and plan your enterprise’ future. Then, you’ll be able to immediately start improving and implementing AI-based digital marketing strategies together!
Major Tom
The embracing attitude of Major Tom, as may be seen above, has met the facility of using artificial intelligence in marketing, and so they are all the time able to assist you to accomplish your enterprise goals with the assistance of AI. For those searching for a well known marketing agency in North America to develop a marketing strategy and successful campaigns by utilizing artificial intelligence, Major Tom could be a wonderful option.
If you’re interested in their previous work in AI-focused marketing, you’ll be able to check what they did with Zolo Realty and the way they utilized machine learning for marketing purposes. But, in the event you are into getting some quick info, scroll right down to the following header where we’ve compiled the AI marketing campaigns.
Inspiring AI Marketing Campaigns That We Love
AI has been used for marketing in alternative ways, but what exactly do the marketing agencies do and through which ways do the digital marketing agencies leverage AI?
Let’s answer these questions along with the assistance of inspiring AI-marketing campaign examples:
Major Tom x Zolo Realty
As Zolo Realty has been growing tremendously it needed to automate marketing processes including targeting people, diversifying acquisition channels, etc. With automation and machine learning, Major Tom managed to extend 260% of Zolo Realty’s growth and lower 60% of the brand’s acquisition cost.
As Major Tom states each on their website and within the video above, this success story is credited to leveraging AI at various steps regarding the digital marketing components “faster than any human brain can imagine them.”
Brave Bison x WWF
The WWF, AI/CC Creative Community, and Brave Bison collaborated on a campaign based on the powerful use of AI. They used AI to depict a world without nature to spotlight the urgency of climate change, and the visuals are pretty influential in the event you ask our opinion.
If you’re serious about learning more in regards to the AI marketing campaign created by Brave Bison and the AI/CC Creative Community, you’ll be able to easily try the post that Brave Bison shared.
IBM Watson Advertising x Audi
IBM Watson Advertising provides each marketers and types with a portfolio of knowledge and AI solutions to be utilized in improving the decision-making processes and reducing marketing costs. In this case, IBM Watson Advertising Accelerator is used to scale personalized and high-performing creatives by leveraging AI to predict one of the best combination of those creatives depending on weather, time of day, and consumer response.
By leveraging AI to “drive performance with dynamic creative experiences,” the brand increased its conversion rates by 118% and improved the fee per model landing page visit by 271%.
How to Choose an AI Marketing Agency
To find essentially the most suitable AI marketing agency for your enterprise goals, we advise you analyze the potential agencies’ work, rigorously read the testimonials and case studies they share, and double-check in the event that they are providing services laid out in your industry.
After taking these steps, evaluating the communication skills of the team you’ll be in contact with may be the next move since “Communication is the important thing for any global business” because the founding father of The Body Shop, Anita Roddick said. We know that this isn’t essentially the most unique idea but its power comes from its generality, and we do love women in business, hehe.
So, in the event you are a world company or aiming to grow to be one, never ignore considering the communication skills of the team you’ll be working with or the communication problems may jeopardize your success. If your ideas, creative and content-wise requests don’t resonate with their perspective or skillset, irrespective of how successful they’re, your partnership won’t be a great match.
via GIPHY
Alongside evaluating the effectiveness of communication and the relevance of past work, we also suggest you think about the agency’s technical capabilities. For example, an AI marketing company must have a extremely good understanding of the most recent tools which range from AI-powered design tools to data analytics. Such technical knowledge enables the team to create marketing campaigns faster and goal the audience higher.
Final Thoughts
The top 5 AI marketing agencies we talked about on this post show tremendous success in utilizing AI to succeed in their clients’ goals. They used the potential of AI to remodel marketing strategies and campaigns into being more practical and effective.
Looking ahead, we will expect more marketing agencies to embrace AI and profit from its potential to the fullest to boost campaigns and methods. As AI technology continues to evolve, it’ll probably play an increasingly pivotal role in shaping the longer term of promoting. By embracing AI and mixing it with human creativity, businesses can stay ahead of the curve and proceed to thrive in today’s competitive market.
Before signing off, we wish to specific our gratitude for exploring the subject of the usage of AI for marketing with us! We hope this post has given you precious insights into how AI is transforming the marketing industry. And in the event you’re serious about reading more blog posts from us about AI marketing usually or how agencies use AI to hurry up the processes, you now have access to them!
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