TikTok’s adding one other way to bring creators and types together, with a recent Creative Challenge initiative, which is able to enable creators to essentially pitch brands with their clips, within the hopes of earning money via ad partnerships.
@tiktoknewsroom ⭐️TikTok Creative Challenge⭐️ A recent way for creators to collaborate with brands with full creative freedom! We’re excited to proceed recognizing and rewarding creators for their creativity through this recent in-app feature.
♬ original sound – TikTok Newsroom
As outlined by creator Dayneo, the brand new program will enable creators to join a brand posted challenge, for which they’ll then post content that the brand will have the opportunity to review for potential paid collaboration.
As explained by TikTok:
“TikTok Creative Challenge is a recent in-app feature that permits creators to submit video ads to brand challenges and receive rewards based on video performance. Creators can flick thru the list of challenges, read the challenge’s temporary which displays the reward pool and details rules and requirements, and submit their video ad. The Creative Challenge gives creators full creative freedom over their ads, unlocking more opportunities for creators to collaborate with brands in a way that is most authentic to them.”
TikTok says that when creators join this system, they’ll even have access to various assistive resources, including a dedicated Creator Community group and a Mentor Program that’ll connect you with other creators to share knowledge.
“To be eligible to join the Creative Challenge, creators have to be no less than 18 years old and have a US-based account with a minimum of fifty,000 followers. Keeping the protection of our community in mind, all videos for the Creative Challenge must abide by our Community Guidelines.”
Brands will have the opportunity to select up to 30 ad creatives from each challenge, with revenue from the campaigns then shared with the chosen creators, providing one other avenue for monetization inside the app. Creators may also have the opportunity to qualify for various performance-based bonuses to construct on their money-making potential through the scheme.
The program is definitely very similar to TikTok’s recently launched ‘Open Applications’ process, which enables brands to post the main points of an upcoming campaign in Creator Marketplace, which interested creators can then respond to with a pitch within the app.
The difference here is that Creative Challenge will probably be more open to a broader pool of applicants within the app, slightly than restricted to those that are energetic within the Creator Marketplace, but the method itself is actually the identical, facilitating more connection between brands and relevant creators for collaborations.
Which is essential, because if TikTok can’t ensure its top stars receives a commission for their work, they’ll eventually migrate to other platforms as a substitute. Both Meta and YouTube are also working to sweeten their deals for creative talent, and eventually, the platform that gives probably the most money-making potential will likely win out in luring one of the best content.
It could possibly be a very good option for TikTok stars, and a very good way to make some extra money out of your clips, though for probably the most part, the revenue share will likely be limited. But even so, interacting with enough of those challenges could find yourself earning you a sustainable money flow from the app, so you can also turn into a full-time content creator.
Like Dayneo here, who’s really not that good of a presenter. If he’s earning money from TikTok, perhaps you’ll be able to too, and while the app’s future continues to be under a cloud within the US, even the experience you’ll glean from could possibly be a big element of the initiative.
Brands can learn more about how Creative Challenge works here.
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