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Home Graphic Design

How to Write a Motion Graphics Design Or Animation Treatment

March 19, 2023
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Give Yourself the most effective probability of winning the Design or Animation project with these guidelines

The Title & Introduction

The very very first thing you’ll write on any treatment is the name of the project, so it is very advisable to make sure that you get this part correct. When taking a temporary it’s all the time a good idea to take as detailed notes as possible about all points of the project including the people involved, key words, reference material, technical points or limitations, audio preferences and project working titles. These notes will assist when putting the fundamentals into a treatment, and showing your fullest understanding of the temporary, like the proper title, or key words that the client was at pains to describe the project with.

Once you’ve gotten a clean leading page with the clients name, the name of the project, and any subtitle, you’re ready to add the primary and most vital body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is that they are about to read, and the explanation for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the remaining of the document.

The Writing Style

The use of descriptive language is a crucial a part of the art of all writing, no less with treatments, where you ideally need to squeeze all the knowledge into one or two sides of a4 paper to paint a clear picture within the readers imagination of exactly what they’ll expect the ultimate film or animation to appear to be.

When describing your concept, attempt to use flowing and chic phrasing while being descriptive and to the purpose. A large use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The temporary is for a television crime drama title sequence, and the Director wants the kind of the title sequence to reflect the period, atmosphere and subject material of the script. The Director may use quite descriptive words in a temporary like, dark or chilling, ensure to re-use these words in your treatment and add a few of your individual to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the identical word too persistently, and consider alternative routes to describe the identical or similar a part of the project. For example; when mentioning a transitional effect within the animation or film, attempt to find latest ways to write about that effect.

Your Branding

Ensure that your corporation, company or studio logo and branding is clearly marked on the front of the treatment, in addition to the body of the treatment to be certain that all who read it is going to know where it’s from and who wrote it. It may even help ensure your ideas stay as your individual and will not be borrowed by another person. Another consideration is to flatten your document to be certain that the emblem and graphics are displayed accurately and nobody is in a position to edit your treatment or take paragraphs for re purposing into one other document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is a perfect way of achieving this.

The Concept

This is the major body of text where you may flesh out the concept in additional detail. It is essential to be certain that this paragraph is straightforward to read and to the purpose. Use this a part of the treatment as a way of quickly describing the remaining of the knowledge that you simply eloquently touched on in your Introduction. Try and keep the sentences temporary with enough space around them to be absorbed easily. Allow the sentences to flow together easily to make sure the reader doesn’t wander away partway through, it’s important that your idea is smart from start to finish giving your reader the possibility of constructing the piece in their very own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard individually to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you’re saying. Positioning the pictures can be necessary, breaking up the paragraphs can lose the readers flow, so try adding a picture or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the remaining of the document.

Reference Material

Reference material is vital to helping sell your idea, especially in case you can reference your individual past work. It is one other probability to showcase your work and provides the client every confidence in your ability to deliver what you’re writing about. References might be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, attempt to collate all of it into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and never have to go to many various websites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment ought to be very factual, very temporary and really clear. The clarity will, once more, illustrate to the reader that you’ve gotten rigorously thought the method through and understand exactly what it is going to take to achieve the finished result. You will all the time find a way to change your considering with kit later, but a minimum of at this early stage you’ve gotten approached the concept with a way of technically creating your masterpiece. This paragraph may even illustrate your ability to handle each points of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and what number of computers you will want, how much disk cupboard space and backup shall be required, which software packages will you be using and are there any specific plug-ins or presets which are relevant. Also take note of the quantity of rendering time and hardware that shall be needed, archiving considerations, and final delivery formats and other delivery points.

Music and Audio

As everyone knows, music and sound effects can really bring animation and video to life and is a major a part of any visual experience. Touch on ideas you’ve gotten for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke together with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge consider whether you’ll achieve getting the project you desire, but refrain from including any mention of cash within the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics within the treatment.

The Conclusion / Summary

The final a part of your treatment should act in a similar way to the introduction.

It is a short paragraph that enables you to quickly remind the reader of the important thing points you discussed in the remaining of the document. It can be a probability to use good language to leave the reader wanting to see what you’ve gotten described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – major descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the ultimate roundup

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