ariMarketing News
Thursday, July 10, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Ad industry ‘not even close’ to realizing net-zero goals, report says

November 21, 2023
in B2B Marketing
107 3
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Ad Net Zero said that the promoting industry is producing mixed leads to efforts to reduce its carbon footprint, according to a recently released review of the worldwide climate motion program’s U.S., U.K. and global supporter base.
  • Based on publicly available information and insights shared by Ad Net Zero’s backers, the report reveals that 100% of tech platforms have set each net-zero and near-term reduction targets. Meanwhile, 88% of participating advertisers have set net-zero targets and 100% have set near-term targets.
  • However, just 35% of supporting creative and promoting agencies have set net-zero targets, though 54% have set near-term targets. Similarly, only 34% of production firms have set each net-zero and near-term targets, pointing to an imbalance in the extent of commitment across various pockets of the industry.

Ad Net Zero in June issued a requirement that each one of its industry partners set science-based net zero carbon targets inside a 12 months. Using data compiled through September, the group’s latest review shows just how far its partners — and the industry at large — have to go. 

“Whilst we take a moment to recognize progress, none of it’s enough. Not even close,” wrote Ad Net Zero Chair Sebastian Munden in a forward to the report. “I urge you to reflect on where your enterprise is within the context of this data and think concerning the impact you may have to change the best way we work and alter the work we make.”

While there have been clear steps made to address the difficulty by brands, the sluggish uptake of standards amongst agencies and production firms is making a ripple effect down the marketing-communications supply chain. The report calls out these laggards, noting that slow adoption by agencies was a major reason for setting the partnership requirements earlier this 12 months.

The report also notes that media owners — only 25% of whom have set net-zero targets — have an outsized responsibility to set and reach those goals. Estimates published by WPP indicated that media planning and buying could account for up to 54% of total emissions across all scopes of its business.

To that end, Ad Net Zero has created a five-point motion plan to help its partners set and achieve their goals. The guide targets five areas of focus to reduce emissions and reach net-zero targets faster:

  • Business operations, which incorporates setting and achieving net-zero targets
  • Production, particularly by cutting back on travel and transport, which account for probably the most emissions generated of all monitored activities
  • Media planning and buying, including creating a typical methodology for measuring emissions from media campaigns.
  • Awards and other events through developing partnerships with the main industry groups and award bodies to highlight small carbon footprint campaigns.
  • Harnessing promoting’s power to foment widespread consumer behavior change. 

The report concluded with a call for the industry to prioritize emission reduction as a complete and a note of disappointment by the low profile of climate change at major industry events and a scarcity of “critical evaluation” of the industry’s impact on the environment.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Snoop Dogg gives up smoke for Solo Stove campaign

Next Post

Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’

Related Posts

WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans
B2B Marketing

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025
How CMOs tackled challenges in H1 2025 — and what they must do next
B2B Marketing

How CMOs tackled challenges in H1 2025 — and what they must do next

July 8, 2025
How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
B2B Marketing

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

July 8, 2025
Will AI ‘completely rewire’ loyalty programs?
B2B Marketing

Will AI ‘completely rewire’ loyalty programs?

July 2, 2025
Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced
B2B Marketing

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

June 30, 2025
IAB standardizes gaming campaign measurement with new framework
B2B Marketing

IAB standardizes gaming campaign measurement with new framework

June 30, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
How State Farm is stepping up its gaming-focused reality series

How State Farm is stepping up its gaming-focused reality series

July 9, 2025
7 successful marketing campaigns that met 2025’s chaos with determination

7 successful marketing campaigns that met 2025’s chaos with determination

July 8, 2025
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

July 8, 2025
5 Best Practices to Create Cross-Channel Marketing Reports for Clients 

5 Best Practices to Create Cross-Channel Marketing Reports for Clients 

July 8, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.