ariMarketing News
Saturday, June 14, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

CMOs stretch static budgets further, with downsides for agencies: report

May 12, 2025
in B2B Marketing
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • CMOs expect their budgets to remain flat in 2025, though macroeconomic uncertainty could lead on to in-year cuts, in keeping with Gartner’s latest survey of the C-suite position.    
  • Budgets for the position remain at 7.7% of total company revenue, the identical figure tracked by the researcher in 2024, while marketing spending has stalled. That said, CMOs are improving efficiency with tools like generative artificial intelligence (AI).    
  • Paid media continues to be the highest spending bucket, at over 30% of CMO budgets, while more marketers are looking for to reduce on promoting agencies and labor, partly on account of the advantages of AI. Agencies are already facing a yr of contraction that might be worsened if brands further retreat.   

Despite plateauing resources, many CMOs are stretching their budgets further as they get a greater handle on tools like generative AI, a trend that would send wider shocks through the marketing ecosystem. While 59% of CMOs imagine they’ve insufficient funds to deliver on their 2025 agendas, that figure marks a five percentage-point drop from 2024, underpinning some renewed confidence for the C-suite appointment. That said, the outlook for marketers could change quickly depending on how the economy swings amid a worldwide trade war.

“Given the looming macroeconomic uncertainties, CMOs are actually confronting the prospect of in-year budget cuts,” said Ewan McIntyre, vp analyst and chief of research for Gartner’s marketing practice, in comments attached to the research. 

Among the highest advantages of generative AI, nearly half (49%) of CMOs see greater time efficiency while 40% say the identical for advantages in reducing cost. Twenty-seven percent of respondents to Gartner pointed to the power to supply greater volumes of content or handle other areas of business. Only 1% of CMOs will not be making the emergent technology a priority.

“CMOs are leveraging data analytics and technology, particularly AI, with a view to squeeze more from static budgets,” said McIntyre.

Gains with generative AI could spell bad news for marketing services providers, as over one-fifth (22%) of CMOs imagine the technology has reduced a reliance on external partners for creative and strategy constructing. As a result, 39% of CMOs plan to trim agency budgets either through eliminating unproductive relationships, streamlining rosters or renegotiating contracts and scopes of labor. The same share of promoting chiefs are angling to chop costs on labor through simplification or headcount reductions. 

Agencies, with few expectations, are already grappling with low levels of organic growth and the potential for tariffs to scale back ad spending within the near term, aspects that would throw gas on the hearth for category consolidation.   

Gartner conducted its latest 2025 CMO spend report between February and March, surveying 402 CMOs and marketing decision-markers across North America, the U.K. and Europe. 

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Artificial Intelligence in ITSM: Reducing Ticket Volume Through Automation

Next Post

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

Related Posts

Publicis deepens AI transformation services with help from Nvidia
B2B Marketing

Publicis deepens AI transformation services with help from Nvidia

June 11, 2025
EY merges design, creative, CX and AI services into EY Studio+
B2B Marketing

EY merges design, creative, CX and AI services into EY Studio+

June 9, 2025
WPP CEO Mark Read to retire at challenging juncture for agency giant
B2B Marketing

WPP CEO Mark Read to retire at challenging juncture for agency giant

June 9, 2025
WPP Media launches AI-driven tool to push beyond ID-based targeting
B2B Marketing

WPP Media launches AI-driven tool to push beyond ID-based targeting

June 5, 2025
GroupM becomes WPP Media as holding company prepares for future
B2B Marketing

GroupM becomes WPP Media as holding company prepares for future

June 2, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity
B2B Marketing

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Top Fascinating Ad Campaigns of Christmas So Far

Top Fascinating Ad Campaigns of Christmas So Far

June 13, 2025
Inspirational Social Media Campaigns from Fashion Brands

Inspirational Social Media Campaigns from Fashion Brands

June 13, 2025
Best Halloween Social Media Posts by Digital Agencies, Tools & Brands

Best Halloween Social Media Posts by Digital Agencies, Tools & Brands

June 12, 2025
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

June 12, 2025
TranUnion data shows importance of good targeting for ROAS

TranUnion data shows importance of good targeting for ROAS

June 12, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.