ariMarketing News
Tuesday, June 3, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

IPG Q3 revenue below expectations

October 23, 2023
in B2B Marketing
105 5
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Interpublic Group recorded $2.68 billion in total revenue, including billable expenses, for the third quarter of 2023, compared with $2.64 billion over Q3 2022, in response to an announcement. Net revenue, revenue before billable expenses, was $2.31 billion, a rise of 0.6% over the third quarter of 2022.
  • For the primary nine months of 2023, IPG’s total revenue was $7.87 billion (compared with $7.94 billion for a similar period in 2022) and net revenue was $6.81 billion, a year-over-year decrease of 1.2%.
  • The holding company attributed the lower-than-anticipated earnings to ongoing decreases in client activity within the tech and telecom sectors and macroeconomic concerns amongst marketers, which has led to the delay of projects and sales cycles.

IPG admitted that revenue performance didn’t meet expectations within the third quarter, but maintained that disciplined management and contributions to growth from media offerings, the health care sector, sports and experiential marketing and public relations helped keep the holding company afloat and committed to closing the yr as strongly as possibly, said IPG CEO Philippe Krakowsky, in a release.

“We proceed to be in-market with compelling offerings that help marketers grow and deliver business outcomes,” Krakowsky said. “This has translated to strong recent business success for us year-to-date, and which can provide some tailwinds as we move into 2024. An additional area of value creation is our long-standing commitment to capital returns, which stays a very important priority for us going forward.”

Despite the lower-than-anticipated earnings, IPG sees positivity in its future, holding firm on its previously stated full-year margin goal of 16.7% and organic growth within the fourth quarter of 1%. In addition to recent business growth and an improving economic outlook, the corporate’s total operating expenses, excluding billable expenses, decreased 1.1% for the third quarter and 0.4% over the primary nine months of 2023.

The holding company is showing signs of an improved Q4. IPG’s UM media agency has reportedly been named global media agency of record for General Mills, handling strategy, planning, buying, analytics, performance and commerce across 36 markets.

The company also recently launched Real ID within the Cloud, an identity resolution application that allows brands to integrated scattered data points to create holistic customer views using data assets from Acxiom. The identity solution comes as marketers pay increased attention to the space because the deprecation of third-party cookies looms.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

Next Post

Mekanism’s CEO on future proofing the agency with performance marketing

Related Posts

GroupM becomes WPP Media as holding company prepares for future
B2B Marketing

GroupM becomes WPP Media as holding company prepares for future

June 2, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity
B2B Marketing

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
B2B Marketing

Amazon bolsters ad business with InfoSum, Magnite partnerships

May 27, 2025
Publicis acquires Captiv8 as influencer marketing ambitions expand
B2B Marketing

Publicis acquires Captiv8 as influencer marketing ambitions expand

May 22, 2025
Roblox brings the mall to the metaverse, and vice versa
B2B Marketing

Roblox brings the mall to the metaverse, and vice versa

May 19, 2025
CMOs stretch static budgets further, with downsides for agencies: report
B2B Marketing

CMOs stretch static budgets further, with downsides for agencies: report

May 12, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Sociable: Meta’s reportedly expects to offer fully automated AI ads by 2026

Sociable: Meta’s reportedly expects to offer fully automated AI ads by 2026

June 2, 2025
Progressive comes to the rescue when Superman can’t in movie tie-up

Progressive comes to the rescue when Superman can’t in movie tie-up

June 2, 2025
RXBar scrubs corporate jargon from social feeds in battle against B.S.

RXBar scrubs corporate jargon from social feeds in battle against B.S.

June 2, 2025
Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.