ariMarketing News
Friday, June 6, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Marketers’ ad spend to grow in H2 led by social media and display, report finds

August 21, 2024
in B2B Marketing
103 8
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

 

  • The sense of optimism felt by the ad industry in the primary half of 2024 is anticipated to endure, with a major variety of advertisers midway through the yr reporting that they again plan to maintain or increase their spending in every channel, per Mediaocean’s 2024 H2 market report.
  • When asked to rank a very powerful consumer and technology media trends, 56% of marketers listed connected TV (CTV) and streaming as a top priority, followed by generative artificial intelligence (AI) at 55% and TikTok and social video at 47%. 
  • Industry professionals also signaled optimism for the potential of AI to help power research and evaluation, amongst other use cases. Mediaocean’s report reflects input from over 1,200 marketing professionals and was conducted in July. 

  

As brands proceed to develop integrated promoting programs, omnichannel media investments proceed to expand — a trend also observed in Mediaocean’s November 2023 survey — led by social media, digital display/video and CTV. For the second half of 2024, two-thirds of survey respondents plan to increase social media spending, 64% will increase digital display/video spending and 55% will increase CTV spending. In addition, 30%, 31% and 37% will maintain spending in those channels, respectively.  

Among the findings, greater than half of respondents said CTV was probably the most critical consumer technology and media trend, closely followed by generative AI, for the second half of 2024. According to Nielsen’s The Gauge measurement tool, the period of time spent streaming increased by greater than 40% in June, marking its largest share of TV usage ever recorded.

Still, AI stays critically necessary for the industry, particularly when it comes to data evaluation and market research. Those applications will account for 45% and 40% of use cases, respectively, according to the survey respondents, while copywriting and image generation accounted for 27% and 22% of use cases, respectively.  

When it comes to media investment, performance-driven paid media was considered probably the most critical investment amongst 69% of survey respondents. But many have gotten more concerned about their mastery of first-party data. Thirty-five percent of respondents identified first-party data as a critical capability, up 25% from the survey’s responses from 2023.  

“With Google’s recent announcement that they’ll not deprecate cookies but reasonably provide more distinguished opt-out mechanisms for consumers, collecting and managing first-party data will proceed to be an imperative for advertisers,” the report detailed. “Marketers must proceed to embrace a multi-ID approach that features cookies together with other identities to ensure consumers proceed to receive the personalized brand experiences they’ve come to expect.”  

Finally, as advertisers seek more transparency for his or her media spending, they heavily trust the Media Rating Council accreditation and robust reporting. When queried about which aspect of ad verification was most crucial when choosing partners, measurement topped the list, chosen by 33% of respondents, followed by actionability on real-time decision-making (23%), comprehensive channel coverage (16%) and integration and connectivity to media buying applications (15%).  

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

Next Post

HubSpot experts share tips for successful CRM implementations

Related Posts

WPP Media launches AI-driven tool to push beyond ID-based targeting
B2B Marketing

WPP Media launches AI-driven tool to push beyond ID-based targeting

June 5, 2025
GroupM becomes WPP Media as holding company prepares for future
B2B Marketing

GroupM becomes WPP Media as holding company prepares for future

June 2, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity
B2B Marketing

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
B2B Marketing

Amazon bolsters ad business with InfoSum, Magnite partnerships

May 27, 2025
Publicis acquires Captiv8 as influencer marketing ambitions expand
B2B Marketing

Publicis acquires Captiv8 as influencer marketing ambitions expand

May 22, 2025
Roblox brings the mall to the metaverse, and vice versa
B2B Marketing

Roblox brings the mall to the metaverse, and vice versa

May 19, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

TikTok leans on AI, search in bid to advertisers at annual summit

TikTok leans on AI, search in bid to advertisers at annual summit

June 5, 2025
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

June 5, 2025
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

June 5, 2025
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

June 4, 2025
Report finds consumers want deals from AI, not simulated conversation

Report finds consumers want deals from AI, not simulated conversation

June 4, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.