ariMarketing News
Friday, June 27, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module

March 25, 2024
in B2B Marketing
109 1
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

 

  • Consumer intelligence company NielsenIQ (NIQ) has partnered with McDonald’s USA for a recent Cultural Resonance module that will likely be integrated into its Bases Ad360 ad-testing portfolio, in response to a press release. 
  • The module offers various cultural resonance metrics to research the role of cultural aspects in ads and provides indicators for content that isn’t landing as intended. The offering also allows businesses to gauge their performance against industry standards. 
  • Additionally, the module offers insight into various cultural signals to assist ads drive meaningful connections. The recent offering from NIQ and McDonald’s arrives as marketers proceed to develop inclusive promoting strategies while culture stays a vital yet potentially divisive strategy to engage consumers.

 

As brands strategize ways to achieve a wider audience, NIQ and McDonald’s USA’s collaboration for a recent ad-testing solution could help promoting strategies land in a meaningful way. The unveiling of the tool comes as culture stays a vital yet potentially divisive strategy to engage U.S. consumers, indicating the necessity for additional measures to make sure brand safety. The Cultural Resonance module is a quantitative solution built from extensive explicit and implicit human insight and validated with neuroscience metrics, in response to the press release.

“In a rapidly evolving landscape where diversity and inclusion are paramount, the Bases Cultural Resonance module, developed in collaboration with McDonald’s, equips advertisers with the tools they should create content that authentically connects,” said Megan Belden, vice chairman and global promoting lead at NIQ Bases, in release details. 

The Cultural Resonance module is supposed to assist advertisers connect with customers in a real way. It could be used to identify red flags, or moments inside their content that contain implicit bias, to assist advertisers avoid feeding damaging stereotypes. Advertisers can even analyze their content from a cultural lens, going beyond diverse casting to take a look at how an ad is telling a story so consumers will likely be higher capable of relate to and resonate with the content. Advertisers can gauge their performance against industry standards using the module, which delivers a proprietary composite measure benchmarked to a database. 

“With processes like second-by-second feedback, this tool allows us to make real-time optimizations – making us smarter creative reviewers,” said Jen Larkin, director of U.S. Consumer Insights at McDonald’s, in release details. 

The offering is integrated with neuroscience methodology, per release details, linking survey-based metrics to EEG emotion, memory and a focus measures so advertisers can optimize their marketing for all audiences. The need for a powerful diversity, equity and inclusion (DEI) strategy in marketing is a key industry focus, each from an ethical standpoint and from a financial perspective. Cutting DEI out of an organization’s marketing strategy may end up in major losses, potentially already costing U.S. businesses $5.4 trillion, per Kantar findings. 

The collaboration from McDonald’s, which helped construct the NIQ module, follows the QSR chain’s announcement in 2021 that it will be doubling its investments in diverse media partners as a part of a plan to extend representation. The chain, which has also faced lawsuits over its commitment to Black-owned media, last spring said it was “on course to satisfy or exceed” a commitment of 5% of total Black-owned marketing investments by 2024, per an Ad Age report. Other brands recently have been working to achieve diverse audiences, including Hyundai, Frito-Lay, Lexus and Tubi.

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

MarTech Salary and Career Survey: More promotions and more layoffs

Next Post

Inside Levi’s first campaign from new creative AOR TBWAChiatDay

Related Posts

Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts
B2B Marketing

Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

June 24, 2025
Why Disney’s Compass seeks true north in data collaboration
B2B Marketing

Why Disney’s Compass seeks true north in data collaboration

June 17, 2025
PepsiCo taps VaynerMedia to evolve in-house agency model
B2B Marketing

PepsiCo taps VaynerMedia to evolve in-house agency model

June 16, 2025
Can Acxiom and Snowflake break the data black box where others failed?
B2B Marketing

Can Acxiom and Snowflake break the data black box where others failed?

June 16, 2025
Publicis deepens AI transformation services with help from Nvidia
B2B Marketing

Publicis deepens AI transformation services with help from Nvidia

June 11, 2025
EY merges design, creative, CX and AI services into EY Studio+
B2B Marketing

EY merges design, creative, CX and AI services into EY Studio+

June 9, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

DoorDash parodies horror classics in pitch to budget-crunched parents

DoorDash parodies horror classics in pitch to budget-crunched parents

June 27, 2025
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search

Sociable: Pinterest shares tips for aligning Pin listings with visual search

June 26, 2025
LG continues positivity push with AI-powered ‘Radio Optimism’

LG continues positivity push with AI-powered ‘Radio Optimism’

June 26, 2025
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

June 26, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.