AI-powered martech news and releases: March 20

Half of all Americans use AI, in accordance with a survey by Elon University’s Imagining the Digital Future Center.

And it’s not only the tech bros and Silicon Valley elites, either. Sure, younger, wealthier, and better-educated folks are barely more more likely to use AI, but guess what? It can be utilized by 53% of households earning under $50. Hispanic adults (66%) and Black adults (57%) are much more more likely to use LLMs than White adults (47%).

AI is bipartisan: It’s utilized by 49% of Republicans, 54% of Democrats and 55% of independents.

A solid chunk of users report relationships with these digital assistants, and 38% consider that AI will likely be able to deep emotional bonds with humans inside a decade. For some, that future is already here:

65% have back-and-forth convos with LLMs, and 34% do that several times per week.
40% feel like their AI gets them.
25% say their AI cheers them up. No judgment, all of us need a pick-me-up.
22% claim their chatbot shows empathy — possibly we are able to learn.
7% say their AI gets jealous. We can eat chocolate. Of course, it’s jealous.

And, in an unusual display of humility, 49% think their LLMs are smarter than they’re, including 26% who think they’re “rather a lot smarter.”

Now, here is that this week’s roundup of AI-powered martech releases.

Stravito introduced Focus Mode, (*20*) and multilingual support to its generative AI tool, Stravito Assistant. Explore Mode searches a company’s research library for self-service insights. Focus Mode prompts when users select specific reports, videos, or collections for in-depth evaluation. (*20*) extract key learnings and recommendations from reports and summarize them within the Viewer’s sidebar.
Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. Piper engages with Marketo leads through a brand’s website and email, converting them into opportunities.
CallMiner released CallMiner Outreach, a customer experience and feedback management solution that uses analytics and AI. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making.
Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. These tools help retailers measure and optimize customer experiences through the use of automated, high-engagement marketing across channels reminiscent of email and text.
Qualtrics partnered with LangChain to develop Experience Agents on the LangGraph Platform. This allows Qualtrics to construct, deploy and manage AI agent workflows without coding while leveraging LangGraph’s APIs for debugging and customization.
Attest introduced an audience research capability that lets businesses survey existing and potential consumers inside a single solution. This feature allows side-by-side evaluation to uncover insights and market opportunities.
Persado launched Dynamic Email, an AI-powered tool for automating campaign setup, content creation and email personalization. Marketers can update and optimize content without coding, because the system adapts messages based on performance data.
Scope3 introduced the Scope3 Agentic Media Platform and Brand Standards, a brand safety and suitability tool. The platform enables media and promoting corporations to create efficient, sustainable promoting products. Amazon DSP is the primary to integrate it for scalable media buying.
dunnhumby expanded its retail media platform by integrating ad-serving capabilities from Osmos. This addition helps retailers and advertisers manage audience targeting, inventory and omnichannel measurement while enabling the rapid deployment of retail media businesses.
Shopsense AI unveiled a Multi-Agent System that automates content monetization. It uses AI agents to coordinate in real time, streamlining the creation of sponsorable and shoppable integrations at scale.
Lightspeed Commerce introduced an AI-driven website-building tool for retail merchants. The tool generates web pages from a screen grab, simplifying website creation for online businesses.
Afiniti made its AI-powered eXperienceAI pairing solution available on AWS Marketplace. The technology enhances customer experience by improving retention, increasing sales conversions and reducing service costs.
Omneky launched Smart Ads, an AI-powered feature for creating and optimizing digital ads. The system routinely generates on-brand advertisements using brand guidelines, assets and performance data.
Resulticks introduced Genie, an AI-powered agent that automates audience segmentation and content creation. It helps brands personalize messages at a person level and enables real-time decision-making for customer engagement.