Digimind’s new product combines two AI engines to monitor and analyze social media | MarTech

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the primary to use two AI engines to monitor and analyze online conversations.

What it does. The new product combines Digimind’s AI Sense with OpenAI’s ChatGPT. AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic. It then determines vital metrics, similar to reach, brand impact and key mentions. This is distributed to ChatGPT, which is able to analyze and summarize it in plain English in real time.

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“It is as if each user gets full access to two dedicated analysts: one data scientist, and one business analyst 24/24, 7/7,” Paul Vivant, Digimind CEO, said in a press release. “This saves hours of study and allows our clients to react much faster by having an quick transient on the situation.”

Why we care. You don’t have to look any further than the Twitter-fueled run on Silicon Valley Savings Bank to see how a social media wave can swamp a business. The hardest a part of monitoring online conversations is separating wheat and chaff. How do you realize what matters and what’s just someone blowing off steam. And how long are you able to afford to wait for an accessible summary of what’s occurring? If this solution does what it guarantees, it should be an enormous step forward on this.